Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured Global
No posts found

CX automation platform yellow.ai raises US$78.15m to amplify global presence

by Teddy Cambosa

-

August 6, 2021

yellow.ai-Series-C-Funding-Customer-Experience-Automation

Singapore – Global customer experience (CX) platform yellow.ai has announced the conclusion of its Series C funding, which has raised around US$78.15m, which brings the total funding raised so far by yellow.ai to US$102.15m.

The company aims to use the funding to strengthen its leadership in more than 50 countries including India, Southeast Asia, UK, Middle East, and Latin America, as well as establishing a strong presence in the U.S., adding 70 employees to its more than 500 global headcounts.

Said funding was led by WestBridge Capital along with Sapphire Ventures, and Salesforce Ventures, as well as renewed participation from Lightspeed Venture Partners.

For Raghu Ravinutala, CEO and co-founder at yellow.ai, the company has ‘broken out’ of the crowded virtual-assistant market with its automation-first with a human-assist model, to deliver a higher customer satisfaction and incremental revenue growth to it’s enterprise clients. 

“With our rapid client and revenue expansion in Singapore and across the world, we’re geared to becoming the global leader in the CX Automation space and are bullish on building our product, partnerships, teams, and community to truly democratize AI in the near future,” Ravintula stated.

With the fresh infusion of capital, yellow.ai will deepen investments towards global expansion, hiring top talent across regions, and applied research and development (R&D) in hyper-automation. Currently, the company’s AI-powered bots deliver automated CX on more than 35 chat and voice channels, across more than 100 languages, handling billion interactions every quarter. 

According to yellow.ai, one international financial services company was able to leverage its virtual assistants to generate US$100m in upsell revenue in three years.

As part of this large endeavor and to support the global war against COVID-19, yellow.ai also launched ‘yellowAI Cares’, a CSR initiative to empower organizations with COVID-19 help-related omnichannel chatbots. With no prerequisites or conditions attached, any NGO, hospital, support group or business in SEA can get an AI chatbot built by yellow.ai to drive crisis efforts.

yellow.ai will provide access to an omnichannel chatbot on any text platform for COVID-19 related use cases. These could support real-time services like providing medical information related to plasma donation, oxygen/hospital bed availability, vaccine registrations, scheduling appointments, collecting patient data, mental health assistance, handling insurance queries and more.

When designed and deployed effectively, chatbots may help prevent misinformation, aid in symptom detection, engender infection-limiting behaviors, encourage positive health impacting behaviors, while reducing psychological damage caused by fear and isolation.

Related Tags COVID-19 Global Customer experience automation Funding round yellow.ai
Share this article

Related Articles

View All
Auth0 survey cart abandonment
Marketing Featured APAC
About 87% of APAC firms admit potential customers abandon shopping carts due to arduous logins–survey
July 21, 2021
By Jean Cabico
Infobip adds Instagram
Technology Featured APAC
CPaaS Infobip adds Instagram messaging to portfolio of channels
July 2, 2021
By MARKETECH APAC
Yellow.Ai-CX-Automation-Voice-AI-Feature
Technology Featured Southeast Asia
CX automation platform yellow.ai rolls out AI-powered virtual assistants across SEA market
June 21, 2021
By Teddy Cambosa
Contentsquare-Funding-SoftBank-Global-Expansion
Technology Featured Global
Contentsquare scores US$500m funding to drive AI-driven DX globally
May 26, 2021
By Teddy Cambosa
Adobe-APAC-Research-Insight-Analytic-Capabilities
Technology Featured APAC
APAC businesses eye investing in insight, analytics capabilities for top marketing goals: report
March 11, 2021
By Teddy Cambosa
Zendesk-Singapore-Customer-Experience-CX-Research
Main Feature Technology Southeast Asia
2021 sees Singapore businesses more focused on CX improvement, says report
January 28, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
WhatsApp Image 2021-07-24 at 7.17
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot
July 30, 2021
By MARKETECH APAC
WhatsApp Image 2021-07-26 at 10.58
Main Feature Platforms APAC
MARKETECH APAC extends content offering with podcast launch
July 26, 2021
By Teddy Cambosa
kristian-egelund-wwqRpSNBPq4-unsplash
Main Feature Marketing Partners ANZ
Why branding is important for performance
July 23, 2021
By MARKETECH APAC
MARKETECH-APAC-The-Inner-State-K-Pop-Brand-Ambassadors
Premium Main Feature Marketing Southeast Asia
K-pop brand ambassadors: Are they the new ‘upmarket’ or a ‘relevancy’ ploy?
July 5, 2021
By Teddy Cambosa
WhatsApp Image 2021-06-21 at 15.01
Main Feature Marketing Featured APAC
MARKETECH APAC to launch regional workshops, on lookout for trainers
June 21, 2021
By Teddy Cambosa
MARKETECH Mondays Murdoch University
Main Feature Marketing Partners APAC
MARKETECH Mondays: Neil Cullingford, Director of Marketing and Communications, Murdoch University
June 16, 2021
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin