New York, USA – Global adtech Criteo has entered into an exclusive negotiation to acquire IPONWEB, an adtech company for US$380m in a combination of cash and CRTO treasury shares.
Through this acquisition, Criteo accelerates its strategic plans to shape the future of commerce media and deliver ideal commerce audiences at scale to both marketers and media owners across the open internet.
The acquisition merges Criteo’s Commerce Media Platform that is designed to provide marketers and media owners direct access to commerce audiences across the open internet, and IPONWEB’s established demand side platforms (DSPs) and supply side platforms (SSPs) solutions that has helped to power an open and diverse advertising ecosystem by building enterprise solutions for media owners.
Together with IPONWEB’s large media trading marketplace, DSPs and SSPs, Criteo would be able to bring media owners a much larger scale of media spend and first-party data access, a critical component of its product strategy.
“Together with IPONWEB, Criteo will distinguish itself as the commerce media partner of choice on the open internet for the post third-party cookie and identifier world. IPONWEB’s open technology and culture are perfectly aligned with Criteo’s purpose to support a fair and open internet where technology enables discovery, innovation and choice for consumers, marketers and media owners,” Criteo said in a press statement.
Megan Clarken, chief executive officer at Criteo, said that the acquisition is considered a defining moment in the company’s transformation to drive sustainable growth and revenue diversification, adding this will create value for all stakeholders.
“Criteo’s customers would benefit from enhanced full-funnel capabilities with even more flexible self-service tools, while continuing to leverage Criteo’s unique commerce data for targeting, measurement and superior outcomes,” Clarken said.
Meanwhile, Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB, commented, “Criteo’s proven excellence in AI and unparalleled focus on performance at scale have long been highly respected in the industry. We look forward to joining Criteo and together seize the vast opportunities in our fast-changing ecosystem, bringing enhanced value for our customers, employees and partners.”
