Singapore – As the Chinese New Year approaches, Coca-cola calls on everyone across generations in Singapore to celebrate in an interactive and meaningful way through a striking new packaging that is suited for the holiday.
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year’s zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
Aside from this, Coca-Cola aims to recreate the tradition of wish-giving, a symbol of rediscovering each other and bringing families closer through their own interactive Dragon AR filter available on Facebook and Instagram, an engaging way for young people to send well-wishes to their loved ones.
The campaign is further brought to life as MediaCorp personality Hazelle Teo collaborates with Coca-cola on a music video that aims to light up this Chinese New Year and celebrate in style.
Additionally, Coca-cola also made sure to put up engaging city-wide outdoor digital displays, as well as organised an experiential activation outside Wisma Atria through an immersive dragon tunnel, where Singaporeans can capture picture-perfect moments and take part in the activities to receive prizes.
The new dragon-themed packaging of Coca-Cola is available only for this Chinese New Year. It is also worth noting that customers can win limited edition gold-plated dragon cans by spending S$18 and above on brands across Coca-Cola’s group of companies.
