Bangkok, Thailand – Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
The feel-good film is part of Coca-Cola’s ‘Recipe for Magic’ campaign, which aims to explore the enchanting bonds created when loved ones gather for a meal, complemented by the refreshing taste of Coca-Cola drink. It casts the spotlight on the importance of family mealtimes in creating and sharing those ‘pause-refresh-and-cherish’ moments.
The ‘Recipe for Magic’ campaign embodies ‘Real Magic’. The Coca-Cola global brand’s philosophy is entrenched in the belief that, whether it’s every day or a special occasion, moments can become magical and extraordinary experiences when they are enjoyed together. All it takes is combining the right ingredients: good company, delectable food, and an ice-cold, refreshing Coca-Cola drink.
Coca-Cola also collaborated with their ASEAN brand ambassador, Win Metawin, for the online film. The film articulately captures Win’s journey to prepare his very own home-cooked pizza.
From meandering through supermarket aisles in search of inspiration and soliciting cooking suggestions from his fans to the moment he surprises his siblings with a mouthwatering, hand-crafted pizza, the story culminates in a beautiful family gathering over slices of pizza and glasses of Coca-Cola, where laughter and love are the main courses.
The online film will be launched across Southeast Asia, from Singapore to Thailand, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and the Philippines.
Baron Magtanong, regional marketing manager for Coca-Cola Trademark, said, “Our ‘Recipe for Magic’ campaign aims to bottle up those precious moments of connection. With Win’s inherent warmth and energy, we’re hopeful that the experience inspires others to explore their very own ‘recipe for magic’, turning mealtimes into priceless memories.”
Meanwhile, Win shared that he was excited with the project and that he took on board his fans’ suggestions on what to cook for the film.
“I have many fond memories that involve me and my siblings, hungrily waiting for a pizza delivery while sharing a Coke. So, fast forward to the ‘Recipe for Magic’ campaign, I jumped at the opportunity to recreate those personal moments of happiness. Given how Coca-Cola has been part of many of our family occasions throughout my life, this campaign was truly close to my heart,” he shared.
Win further added, “This was a priceless experience to have all my siblings on set, and in fact, created another unforgettable and treasured family moment etched in my memory, courtesy of Coca-Cola.”
