Marketing Southeast Asia

Coca-Cola launches Coke&GO webapp in Singapore

by Teddy Cambosa

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July 30, 2023

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Singapore – Popular beverage company Coca-Cola has announced the launch of Coke&GO webapp in Singapore. Paired with touch-free smart coolers at select tertiary institutions, students and faculty staff in the country can now enjoy a seamless way to grab and enjoy their favourite beverages at over 15 smart coolers.

The introduction of the Coke&GO webapp exemplifies Coca-Cola’s commitment to innovation, adapting to the changing needs and expectations of today’s tech-savvy customers.

The webapp offers consumers a convenient and personalized experience, including saved payment methods, purchase history, and contactless payment for effortless transactions. Moreover, consumers can access a variety of Coca-Cola beverages and enjoy rewards at the same time.

To date, the Coke&GO webapp has over 3,500 users across Singapore, including over 1,800 students from Singapore Polytechnic. Over the coming months, Coca-Cola will roll out up to 20 smart coolers islandwide.

Khoo Ewe Leong, vice president for commercial at Coca-Cola Beverages Singapore said, “We are excited to debut our latest refreshment revolution, the Coke&GO webapp paired with touch-free smart coolers, designed to unlock the ultimate self-serve beverage experience. Driven by our commitment to provide innovative solutions that enhance consumers’ daily lives, we invite our consumers to embrace the future today with our Coke&GO webapp and touch-free smart coolers.”

Meanwhile, Sam Way, head of offline-to-online at Coca-Cola ASEAN and South Pacific, commented, “The twin engines of retail innovation and digitally-savvy consumers are driving the food and beverage landscape. We are excited to help transform the refreshment experience for consumers at any time of the day.”

He added, “As technology advances and options expand, consumers’ expectations are ever-increasing. Driven by convenience and speed, consumers are always looking to not only be but also delighted, especially in the FMCG space. At Coca-Cola, we recognize this and want to transform the way we engage with our consumers.”