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Tag: Beverage

MARKETECH APAC 2 (8)_11zon
McDonald’s unveils new beverage-centric spin-off brand ‘CosMc’
Posted on December 12, 2023
by Azunta Gaviola
Illinois, USA – Popular fast food chain McDonald’s has recently unveiled the inauguration of its latest mood-boosting brand spin-off CosMc’s, centred around beverage offerings. CosMc’s is a beverage-centric concept with avant-garde flavours and mood-boosting treats, featuring unexpected flavour combinations...
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Sunkist taps traditional Chinese medicine to showcase benefits of citrus in latest campaign
Sunkist taps traditional Chinese medicine to showcase benefits of citrus in latest campaign
Posted on November 10, 2023
by Teddy Cambosa
In this unexpected move away from the familiar stories of Vitamin C, the brand has created the Sunkist Citric Essence, a qi balancing formula, and launched a platform for people to share and preserve their own unique recipes, thereby educating Hong Kongers on the health benefits of the Sunkist Navel...
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Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Posted on September 19, 2023
by Teddy Cambosa
Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.
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Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Posted on September 13, 2023
by Teddy Cambosa
The unique item offers consumers and fans a refreshing taste and a glimpse of what the future could look like by scanning the can and going through the Coca-Cola Creations Hub, where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
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Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Posted on September 5, 2023
by Teddy Cambosa
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
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Coca-Cola launches Coke&GO webapp in Singapore
Coca-Cola launches Coke&GO webapp in Singapore
Posted on July 30, 2023
by Teddy Cambosa
The webapp offers consumers a convenient and personalized experience, including saved payment methods, purchase history, and contactless payment for effortless transactions. Moreover, consumers can access a variety of Coca-Cola beverages and enjoy rewards at the same time.
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FCB Shout x Spritzer featured img
Spritzer proves that drinking water can be a part of the skincare routine via campaign with FCB Shout
Posted on April 11, 2023
by Teddy Cambosa
The campaign is associated with a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’.
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Initiative and Pernod featured
Initiative retains media account of distillery company Pernod Ricard
Posted on March 23, 2023
by Teddy Cambosa
After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.
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The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
Posted on July 27, 2021
by MARKETECH APAC
Biswas will be leading the company’s analytics and insights for four operating units in the APAC region. 
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Diageo-72andSunny-Singapore-Campaign-Beverage
Diageo taps 72andSunny for Johnnie Walker campaign in SG
Posted on April 20, 2021
by Teddy Cambosa
The work follows after 72andSunny Singapore has recently won the account of Diageo to handle Johnnie Walker's campaign account.
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