Tag: Coca-Cola
![[Collaboration] Coke x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Coke-x-TDWP2.jpg)
New York City – Diet Coke has launched a campaign tied to The Devil Wears Prada 2, introducing a custom accessory and short film designed to sit within the franchise’s fashion-driven universe. At the centre of the campaign is the “Canny Pack”, a silver, single-can carrier styled as a fashion accessory. ...
Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament. The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor...
Manila, Philippines – Coca‑Cola Europacific Aboitiz Philippines (CCEAP) has entered into a partnership with the Union of Local Authorities of the Philippines (ULAP) and the Provincial Government of Quirino to expand the reach of the ‘Tapon to Ipon’ (From wasting to saving) programme to more local government...
Singapore – Coca-Cola has launched its Chinese New Year 2026 campaign across Singapore and Malaysia, uniting the two markets through music, design, and shared festive experiences under the theme “Grab a Coke & Huat Together This New Year”. At the centre of the campaign is the Coca-Cola Chinese New...
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage. Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
Manila, Philippines — Coca-Cola Europacific Aboitiz Philippines (CCEAP), the bottling partner and official distributor of Coca-Cola products in the Philippines, has appointed Ramon Christian “Chris” Pesigan as its new president and chief executive officer, effective January 2026. Pesigan succeeds Gareth...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
Australia — Coca-Cola marked Christmas by launching SoundOfHome.FM, a 24-hour radio broadcast that brought carols and heartfelt messages from families in the Philippines to Overseas Filipino Workers (OFWs) in Australia. Airing from 6 pm on Christmas Eve to 6 pm on Christmas Day, the initiative was delivered...
TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
Singapore — Coca-Cola is offering diners in Singapore a complimentary ice-cold Coca-Cola at more than 20 participating eateries islandwide as part of its Coca-Cola Foodmarks campaign. Available while stocks last, the promotion allows diners to redeem a free 320ml Coke Zero by scanning a QR code displayed...
