Kuala Lumpur, Malaysia – Capital A, the holding company of low-cost airline airasia, has launched a new entity called ‘airasia brand co.’. It has also appointed Rudy Khaw, most recently the chief brand officer at airasia, has been named the entity’s chief executive officer.
The airasia brand entity, which also sees Capital A CEO Tony Fernandes taking charge of the chairman role, will take ownership of the brand’s intellectual property (IP) portfolio, including all brands and marks across the Capital A group.
Khaw is a seasoned brand expert and has over 16 years of experience in brand management. During his recent role, he has successfully led several strategic branding initiatives for airasia that resulted in significant revenue growth.
Speaking on his new role, he said that through the new entity, they will explore new and exciting ways to connect with people through expanding airasia’s brand influence across diverse industries, unlocking its true potential.
“The airasia brand has become a symbol of value, quality, and connection. Our red planes have become an icon in the Asean aviation industry; together with our brand exposure work over the last 22 years, the airasia brand has gone from a little known brand in Malaysia, to an Asean and now a global brand seen all over the world. We are thrilled to embark on this new venture and take our brand to even greater heights,” he said.
Meanwhile, Fernandes commented that they aim to set new benchmarks in brand development and extend their brand’s relevance and create meaningful experiences beyond transactions for millions of airasia fans worldwide.
“The launch of airasia brand co. marks a significant milestone for all of us. The airasia brand is something we have always taken pride in – built by our Allstars, and we recognise its immense potential to go beyond aviation. I am confident that with Rudy’s expertise in brand management and his proven ability to drive growth, we will be able to find new spaces for people to express brand love and loyalty,” he stated.
