Kuala Lumpur, Malaysia – Aozora Kurumi, the first virtual YouTuber (VTuber) under airasias’s VTuber arm Project Kavvaii, is set to retire from her online activities on 7 August this year. It should be recalled that the VTuber just recently came back from a one-month hiatus.
In a statement released by Project Kavvaii, her content within her YouTube channel and social media channels will remain a part of the airasia ecosystem.
“Although this announcement comes so soon after Kurumi’s return from her hiatus, she wishes to spend her remaining month with all of her friends and fans with joy and happy tears. The team respects her decision and expresses its gratitude for her amazing work. We wish her all the best in her future endeavours,” the agency stated.
They have also recognised her achievements during her year-long role as a VTuber for the agency, noting her growth as a content creator and building connections with members of the VTuber community.
Kurumi is the first VTuber under Project Kavvaii, where she first debuted on May 8, 2021. In an interview made by MARKETECH APAC to Rudy Khaw, chief brand officer at airasia, he noted VTubers like Kurumi are just as impactful as normal influencers.
“[There is] the ability to engage with a fan base [or] followers through similar interests and also because it is also so driven by personality, which is the core of what attracts a following,” he stated.
Project Kavvaii first announced auditions in March 2021, and a second wave in November 2021. At the moment, the agency also has its Lunetide generation, consisting of talents Airi Gwynevere and Mikazuki Mai.
