Sydney, Australia – Performance marketing network Reprise Digital has launched its new ‘AIpril Fools Campaign Generator’, an ideation tool developed by the company to help get the creative juices flowing ahead of April Fools Day.
Powered by OpenAI’s ChatGPT, the tool uses the latest in AI Large Language Models (LLM) technology to churn out witty campaign ideas. According to Reprise, the tool can inspire all marketing teams from any industry to create the ‘perfect’ April Fools campaign idea in a matter of seconds.
“Don’t be fooled by the AIpril Fools Campaign Generator, we don’t expect any Cannes Lion-winning ideas. This is more of a tongue-in-cheek creation highlighting the functionality of AI tools and how marketers should – and more to the point shouldn’t – be using them,” said Mychal Whittle, head of growth and integration at Reprise.
Whittle also added that the aim of the stunt is to show that companies still need people to drive creativity and salience for marketing campaigns, but there is a future world where they can combine both the human mind and AI to facilitate and deliver best-in-class creative ideas.
Andrew Holford, chief product officer at Reprise added, “The buzz around AI facilitating marketers is huge, and we are already seeing some promising tools that can automate onerous work. Many of our products have AI [built-in] to deliver insights, content and data solutions at scale.”
Holford furthered, “However, there will continue to be a need for our people to bring the creativity and context to ensure clients get the bespoke and tailored strategies they need to succeed.”
“We aren’t expecting any of the campaign ideas generated by the tool to be turned in to real campaigns, we expect them to be relatively generic at this point but we’re pretty sure the tool will bring some fun to ideation ahead of April Fools Day,” Whittle concluded.
The tool can be accessed via the AIpril Fools Campaign Generator’s dedicated website.
