Jakarta, Indonesia – Amidst the observance of Ramadan, Indonesians have downloaded e-commerce apps more than any other category during the said time period, according to the latest data from data.ai.
According to the data, Indonesia’s e-commerce app downloads took a 27% increase from the overall app downloads in Indonesia from April to May this year. This is followed by buy-now, pay later (BNPL) apps (9%), coupons and rewards (8%), and overall shopping (4%).
Shopee ranked first for breakout time spent in Indonesia, Malaysia and Singapore. In Indonesia, home-grown Tokopedia ranked second by breakout time spent. Tokopedia also saw strong growth in Malaysia during Ramadan, ranking fourth by breakout time spent.
In terms of overall shopping, Shopee still ranks first in breakout downloads, followed by Bilibili and Alibaba. Other apps that ranked include Lazada in fourth, UNIQLO Indonesia in fifth, and Zalora in sixth.
“Shopee’s increased share of advertiser impressions and share of creative impressions indicates this video ad was likely resonating with viewers and driving downloads. The ad was seen in 49 apps, with a high volume of games. The video ad also emphasised vouchers — appealing to the sale period,” data.ai explained regarding the top ranking of Shopee.
Globally, consumers turned to mobile to engage during Ramadan, particularly for prayer. Downloads of the top 10 Quran apps grew 120% during Ramadan versus the 30 days prior. Time spent grew even faster at 135% — fueled by both a larger audience of mobile users and deeper per-user engagement. Average daily time spent per user in top Quran apps grew 55% to approach 20 minutes during the 30 day period.
Manila, Philippines – Women’s health ecosystem in Asia, Ease Healthcare, has officially launched its digital health services and mobile app in the Philippines, aimed at empowering Filipinas with the tools and support they need to make informed decisions about their sexual, reproductive, and menstrual health and wellness.
Through the Ease app, users can gain access to convenient, affordable, personalised, and credible women’s health information and services from the comfort of their own homes. Users can access teleconsultations with leading local medical professionals for their various women’s health needs, as well as opt for discreet medication delivered right to their doorsteps within one to two business days in Metro Manila and Antipolo, and three to 10 days for the rest of the Philippines. Ease will also be building more in-app community features localised to the specific needs of Filipino women.
As part of the app launch, Ease has partnered with ‘It’s OK to Delay’, an SBC (social and behaviour change) campaign by the United States Agency for International Development (USAID) ReachHealth project, to educate young adults in the Philippines about family planning and contraception. This partnership has launched a virtual live event, ‘Girls Helping Girls’, which was held in April 2022, focused on family planning.
Together with local organisations such as Philippine Commission on Population and Development (POPCOM), Ease also aims to address four key access gaps for women’s health in the Philippines through its services, namely inconvenience, high costs, stigma, and lack of education.
Juan Antonio A. Perez III, POPCOM’s executive director, said that in a conservative society like the Philippines, women’s health is not often openly discussed, which has led many young women to come unprepared in making informed decisions about family planning and their own sexual and reproductive health matters.
“We’re excited to democratise conversations on women’s health with Ease, and we look forward to more partnerships with them in the future,” added Perez.
Meanwhile, Guadalupe Lazaro, Ease Healthcare’s co-founder, noted, “Besides providing greater education, we also wanted to build a safe community for women to exchange information and ideas without feeling judged so that more could make informed decisions about their own health. Through these efforts, we hope to change the landscape of women’s health in the Philippines.”
Rio Ho, Ease Healthcare’s co-founder, shared that today, they have over 12,000 women in the Philippines alone using their app and teleconsultation services, and they look forward to growing this community with this official launch.
“We hope to establish ourselves as a trusted and reliable source for women’s health services and education in the country,” said Ho.
Manila, Philippines – In regards to the impact of users’ app activity on push notification delivery, a new report from insights-led customer engagement platform MoEngage shows that only 42% of these push notifications are successfully delivered in SEA.
According to the report, the reason why these push notifications go undelivered is due to the tight battery optimizations by Chinese Original Equipment Manufacturers (OEMs) that kill background app activity.
Industry-wise, e-commerce suffered the most, with only 45% of their push notifications successfully delivered. This is followed by financial apps (28%), travel and hospitality (28%), media and entertainment (7%), and other categories (37%). In addition, while recency and number of clicks have an 18% impact on user reachability, the number of app sessions have a 7% impact on push notification deliverability.
The report also noted that there is a direct correlation between the users’ last activity on the app and the push notification delivery rate. The highest delivery rate of over 80% has been observed for apps that had app activity in the last 24 hours. This figure drops by half after a week to 44% and lower. Of all the consumers who successfully received push notifications, around 73% were last active within the previous 2 weeks.
Saurabh Madan, vice president and general manager of SEA and ANZ at MoEngage, said, “Our data shows that to improve user reachability via push notifications in 2022, it’s imperative for any digital business in Southeast Asia to optimise and improve the users’ app interaction.”
He added, “This is why we developed the Push Amplification™ technology, to bridge this gap and help organisations in a mobile-first economy boost push notification deliverability while ensuring that Northstar metrics continue to grow – and we’ve seen great success so far.”
Jakarta, Indonesia – Indonesia is fastly moving towards being a growing mobile market globally, with the latest data from app analytics company data.ai unveiling that Indonesians have spent 156 billion hours on mobile during 2021. In addition, the report also noted that new app downloads in Indonesia surpassed 7.3 billion in 2021, a 33% increase from pre-pandemic levels in 2019.
Total time spent among the top 20 video streaming apps surpassed 27 billion hours in Indonesia, up by 93% since 2019, the highest percent increase among all markets analysed and nearly three times the growth rate worldwide. Top apps included global brands such as YouTube, MX Player, Netflix, YouTube Kids and Viu. And for Indonesia-based Vidio, time spent surpassed 174 million hours, landing it at number 8 in 2021.
In addition, shopping apps were another category that saw tremendous growth in total time spent in Indonesia. Since 2019, time spent on retail apps rose from 2 billion to nearly 5.6 billion in 2021, a 180% increase. The pandemic accelerated the momentum as the 2-year growth rate for Indonesia was the 6th highest in the world. In fact, even compared to 2020, time spent in retail apps in Indonesia saw a 52% increase YoY — growing 2.9x faster than the global market at 18% YoY.
“It is clear that Indonesia is a rapidly growing retail market, and publishers should take note of consumer trends, demographic preferences and cultural differences to succeed in this mobile-first market,” the company said in a press statement.
The report noted that the top 4 shopping apps by breakout downloads in Indonesia, namely Akulaku, MyPoin, Tokopedia and Mitra Bukalapak were all homegrown apps, signalling a potential opportunity for local app publishers as well as marketers looking to craft campaigns and partnerships relevant to their local audience.
Singapore – Live commerce enabler Upmesh has announced the launch of ‘Upmesh Live’, a cross-platform live selling mobile application which is a first in Southeast Asia.
Upmesh Live allows sellers to create personalised overlays in their live streams without the need for any prior technical knowledge, allowing them to integrate customisable branded content such as customizable graphics, brand imagery and professional content tools within minutes.
Through the app, sellers are now able to further achieve virality and engage with their communities on top of real-time order management provided by Upmesh.
The Upmesh Live application is only compatible with Android 8.0 and above as well as ios 11.0 and above
Sellers go live on social media platforms such as Facebook Live or Instagram Live, and Upmesh captures orders through a merchant’s live stream comments and incentivises the buyers to share through discovery, giveaways and drip messaging.
“Upmesh is committed to constantly launching new engaging and interactive features that aim to enable live commerce merchants to reach their full sales and creative potential through multi-channel discovery and sharing to unlock value and virality,” the company said in a press statement.
Wong Zi Yang, CEO and co-founder at Upmesh, said, “While there is much more work to be done, we are committed to pushing the boundaries of the ever-changing retail landscape that we are in, and we’re thrilled to be expanding further to help live sellers across SEA grow their businesses and create a new future for e-commerce through innovative products such as Upmesh Live.”
Singapore – Global mobile data analytics tool provider data.ai, formerly known as App Annie, has launched two new offerings to the public regarding measuring data on a mobile application’s ranking, as well as data intelligence, including performance against similar apps.
The first offering, ‘Top Charts’, shows a daily update of the top apps across more than 190 countries and 46 app store categories in a fully customisable view. Said offering gives users unprecedented access to data.ai’s market-leading unification and best-in-class rankings — illuminating the digital landscape for all.
This feature includes holistic downloads and revenue ranks unified across iOS and Google Play combined, top daily active user ranking charts for all smartphone devices combined, top software development kits (SDKs) installed on all smartphone devices across 34 SDK types, as well as store ranks for iOS, Google Play, Mac, Amazon and Apple TV for free downloads, paid downloads and app store revenue.
“Never before has the industry had widespread access to top charts covering the leading mobile apps, games and SDKs. data.ai goes beyond app store ranks to give unified views for downloads, revenue, active users and SDK installs — illuminating the mobile landscape with more data than ever before,” the company said in a press statement.
Meanwhile, the ‘Free Intelligence’ offering will include the following tools, namely ‘Insights Generator’ which is a tool for unearthing advanced competitive analysis around monetization, audience attention, stickiness, engagement depth, and growth stage; ‘Compare Apps Report’ which allows the user to benchmark directly against their competitive set; and ‘Ratings Over Time’, allowing you to understand how a user or their competitors ratings change over time in response to new features and app updates.
“In an industry-first move, we are also upleveling access to competitive benchmarking of top-performing apps. We have unlocked 3.5 million additional top charts to enable you to get a view into apps, technology, and company trends for up to 190 countries and across 46 categories,” the company added.
Singapore – Southeast Asia research and analytics firm Milieu Insight has unveiled the new update of its mobile survey app, Milieu Surveys, which provides flexibility and convenience of gaining insights into localized trending topics.
Milieu’s opinion-sharing community is made up of an extensive representative panel across all ages, and segment groups, enabling quality consumer research results at quicker turnaround times. Milieu Survey’s innovative survey technology allows respondents to take surveys, polls, and quizzes, as well as learn, and earn at the same time.
The new app update builds on its previous version, focusing on offering a superior user experience with a host of new gamification features. By utilizing highly visual gamification elements, language localization features and engaging, interactive content, the new app experience encourages active participation and delivery of high-quality data.
The new key features include ‘play’, which allows users to earn points from participating in surveys, taking daily quizzes or ‘Hot Topic’ polls, and also earn booster points from time to time. It also includes ‘track’, which enables users to view their status tier and track how many points they have earned, surveys completed, and activity history. And lastly, the ‘spend’ feature, which allows users to redeem their reward points for attractive items such as shopping vouchers or donations to charity.
Gerald Ang, Milieu Insight’s founder and CEO, shared that they started Milieu Insight to make market research accessible to everyone – consumers and businesses alike.
“We are excited to have reached a new milestone with our Milieu Surveys mobile app, as we continue to innovate and find new ways to transform the market research landscape, empowering our clients to move beyond legacy ways of conducting consumer research,” said Ang.
Meanwhile, Stephen Tracy, Milieu Insight’s COO, commented that the success of their data collection app, Milieu Surveys, was built on their unwavering commitment to user-centricity.
“Our latest app upgrade doubles down on our commitment to offering our users a great experience, while adding exciting new features and ways to collect new types of data that are opt-in and permission-based,” said Tracy.
While Singaporeans have lived through fluctuating restrictions – like Circuit Breaker and heightened alerts – one thing that has remained constant over the last 18 months is the lifeline to normality that applications and digital services have provided. Whether it’s staying connected to loved ones, ordering food and groceries, work, study, or rest, the role that apps play in our lives has never been more prominent.
Tellingly, in the latest report led by Business Observability platform AppDynamics, a significant 95% of Singaporeans reveal that digital services have helped them get through the pandemic in a positive way. It’s clear that as life threatened to grind to a halt with COVID-19 putting the brakes on travel, entertainment, and work as we knew it, apps have enabled us to get on and continue functioning.
For many people, this widespread transition to the online sphere opened their eyes to the many benefits that digital services promise. Be it virtual activities for leisure, or access to essential services, many consumers have found themselves trying something they would ordinarily have never considered before. According to the e-Conomy SEA 2020 report, more than 1 in 3 digital services that consumers started using last year were because of the pandemic.
Realizing that a viable and convenient digital alternative is readily available to the traditional ways of doing things, consumers in Singapore are now likely to continue relying on these options beyond the pandemic. In fact, 83% of people in Singapore have already expressed their intention to use these services even after the restrictions imposed because of COVID-19 have disappeared.
This change in mindset and behavior will no doubt have implications on both consumer expectations, and how businesses must respond – not only in the short run but also in the longer term as we transition to endemic living.
Customers recognize the investment efforts from brands
Even people who don’t work in technology have witnessed the extent to which organizations across many sectors have innovated over the last 18 months. Launching new services to meet the evolving needs of customers, we’ve seen work and learning go virtual, as have banking, shopping, entertaining, and more. But of course, simply ‘going digital’ isn’t always enough for brands to win the hearts of their customers.
All over the world, we’ve seen organizations that have instead, quickly kickstarted and implemented full-scale digital transformation programs to improve operational processes and deliver apps and digital experiences that meet the needs of their customers. And their efforts have not been for naught. The same study by AppDynamics has discovered that consumers actually recognize and are thankful for the efforts that brands have invested into delivering these apps.
As people sought control and normalcy amid a most uncertain and challenging period, apps have been critical to empowering consumers during the pandemic. Almost 80% of those in Singapore say they are grateful to the brands that have invested in digital so they could access the services that they love. Those that have gone above and beyond with the quality of their digital services have also enjoyed the fruits of their labor, with 75% of people in Singapore feeling more loyal towards these companies.
It appears that creating and maintaining lasting relationships with customers increasingly rests on the delivery of seamless and faultless digital experiences. Brands that can ensure they make a positive impact on the lives of their consumers will have massive opportunities to forge these deeper connections and stay competitive.
Perfection is non-negotiable
As people of all ages across the globe depend on their apps for almost every facet of life, expectations have naturally skyrocketed. In particular, consumers increasingly seek the ‘total application experience’, which in addition to being reliable, secure, and personalized, is also simple, helpful, and fun to use. The bar has been raised forever and brands must now meet these expectations of performance and functionality.
But while consumers are showing more love towards the brands that meet their sky-high expectations with first-class services, tolerance for sub-optimal experiences has hit rock bottom. Indeed, expectations have changed during the pandemic and almost 70% of those in Singapore now expect nothing less than the best and will no longer tolerate poor performance.
As with most tech, digital services are susceptible to disruptions originating from various sources. And while slow loading pages, poor response time, and security lapses are often due to the app itself, other factors like internet connectivity, or issues with third-party plug-ins remain beyond the app owner’s control.
Despite the multitude of possibilities behind an app’s failure or technical disruption, most consumers believe it’s the brand’s duty to ensure their digital service always performs at an optimal standard. To 78% of the consumers in Singapore, it doesn’t matter what causes the poor performance. While external factors like a poor internet connection or weak mobile signal may be to blame, consumers expect application owners and the brands to take responsibility.
Consumers leave at the first sign of trouble
Although encountering problems with digital services is not a new phenomenon – with a majority of people saying they have experienced an issue over the last 12 months, what is increasingly worrying is how unforgiving consumers have become. No longer happy to just ‘try again later’ or continue struggling with an app, consumer patience has waned, and quickly switching to alternatives is now a norm.
Additionally, beyond simply deleting a poor-performing app from their device, consumers are also more vocal, often sharing and amplifying their negative experiences to others. With only one chance to impress consumers, brands and app owners need to go big and do right, as they can no longer afford even the tiniest blips in the digital customer experience.
To ensure issues are discovered and resolved before customers are affected, the ability to conduct full-stack observability that provides real-time insights, for instance, will be critical in today’s digital age. Filtering through the complexity and noise to identify and prioritize fixing issues with the greatest business impact is the only way for brands to create and maintain the flawless digital experiences that their customers have grown accustomed to and will continue to demand.
Singapore – The pandemic has paved the way for people to opt out utilizing digital experiences, including the usage of mobile applications. Under such categories are health and fitness apps, to which its digital lifestyle solutions have made their app sessions increase by 31% during H1 in 2021 globally, the latest insights from mobile marketing analytics platform Adjust shows.
The increase in app sessions are noted despite the gradual re-opening of gyms and fitness centers globally due to eased pandemic restrictions. Yet, health and fitness app installations have dropped by 24% during H1 of this year.
This is a large contrast with the previous Adjust statistics that showed that the aforementioned app installs of apps under that category saw a spike by 67% by March 2020, and sessions boosted by 48% during May 2020, an indication of online activity in these apps due to existing pandemic restrictions back then.
In terms of workout and fitness frequencies on these apps, the insights noted that Sunday was the most preferred day to workout during the week, with Friday being the least favorite. Meanwhile, in terms of peak weak performance, health and fitness global sessions were at peak during the first week of March last year, 9.1% above the H1 average.
“Although installs are not as impressive as last year, sessions are trending upward, suggesting that users are sticking with apps since adapting to taking care of their mental and physical health from home. The growth is expected to continue, but the key challenge for apps is to gain the competitive edge and acquire more high-LTV users,” according to April Tayson, regional vice president for INSEA at Adjust.
Sydney, Australia – As more and more brands are now migrating towards digital service channels to communicate their brand purpose and message, many Australian consumers are now expecting these brands to do better in their digital services, and this rate is furthermore increasing, new data from business observability platform Cisco AppDynamics shows.
According to their latest report, the number of apps consumers are using daily has jumped by 30% compared with two years ago. Over the last 18 months, Aussies have not only increased their reliance on apps and digital services to go about their day-to-day lives, but also raised their expectations for flawless and engaging digital experiences. And, when these experiences fail to deliver, due to an outage or performance issue, they take note.
In terms of data regarding customers and app performance, they note that 92% say they expect reliable and consistent performance, while 76% say it’s the responsibility of the brand to ensure that the digital service or app works perfectly.
“Whether it’s within the application itself – such as pages loading slowly, downtime, or security failures; or external factors like internet connectivity, slow payment gateways or technical issues with third party services—to the consumer there is no distinction and they will now place responsibility firmly on the brand,” the report stated.
Such statement is also supported by data across the Australian respondents, who noted that 58% of respondents say brands have ‘one shot’ to impress them with their digital experiences before they switch to another provider. In addition, 63% say their expectation of digital services has changed forever and they won’t tolerate poor performance any more.
Despite these statements, 73% of Australian respondents say they are grateful to brands that invested in digital during the pandemic so they could get access to the services they love and rely on.
For Linda Tong, vice president and general manager of Cisco AppDynamics, applications have become the lifeline to normality for people in every corner of the world and consumers are no longer willing to settle for anything less than a perfect digital experience.
“Technologists are now under more pressure than ever to deliver the ‘total application experience’ to users within their first interaction,” she stated.
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