Bumble introduces in-app ‘I’m vaccinated badge’ in Singapore


Singapore – Realizing that more consumers are putting more emphasis to their health care in the mid of a pandemic, dating app Bumble has announced its ‘I Am Vaccinated’ badge across its users in Singapore, which shows the users a badge that affirms the user’s participation to their respective vaccination campaigns locally.

The new badge feature starts to roll out in Singapore next week, where users can add the badge to their profile, which will be shown to their potential partners when they use the app.

This feature was added onto the platform as Bumble has seen a steady increase in the number of people who have included the word ‘vaccine’ or ‘vaccinate’ in their profiles after the first COVID-19 vaccines were administered earlier this year.

According to Lucille McCart, director for APAC at Bumble, COVID-19 has significantly changed the way we have formed and strengthened social connections in light of lockdowns and social distancing measures. She added that they know that single individuals are still actively looking to take control of their dating lives as the situation turns for the better.

“Conversations around COVID-related safety remain a priority for our Bumble community, so it is important for us to make it easier for people to feel comfortable and assured while they forge new connections. With the new ‘I’m Vaccinated’ badge and other safety features, people can easily communicate their dating preferences on the Bumble app,” McCart stated.

Bumble has existing COVID-19 related features in their app, which includes the COVID Preferences Center within the app, which allows its community across the globe to indicate what kind of dates they feel comfortable going on — whether purely virtual, socially distanced, or socially distanced with a mask when local restrictions permit.

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