Technology Featured APAC

Bonsey Jaden, CUE Group introduce data-driven solution primed for retail industry

Singapore – Digital brand agency Bonsey Jaden and tech firm CUE Group have introduced a data-drive solution which is primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

RetailX, developed by CUE Group, is one of the latest solutions to be included as part of Bonsey Jaden’s 360 integrated approach to necessary digital transformation.

The partnership comes after the recent investment of CUE Group to Bonsey Jaden in September 2021, aiding to boost the digital development of enterprises, industries, and governments.

With existing methods of data monitoring, companies should be able to understand the flow of traffic in both their physical and online outlets, as well as identify unique patterns among their specific clientele. However, many ultimately fall short in implementation; although solutions similar to RetailX already exist for the benefit of face-to-face retail, the landscape of consumer behaviour is constantly shifting, highlighting the common fallacy that depending on artificial intelligence is the only way forward.

“In a similar vein, the greatest advantage with RetailX is achieved by giving equal importance to an expert team, and understanding that top-down data interpretation is possibly the most crucial step in not only sales advancement and improvements to customer experience, but also in business as an entire field—including marketing,” both companies said in a press statement.

RetailX acts as an enabler that gathers and analyses in-store traffic data to empower retailers with key insights to make smart business decisions, from the obvious to the out-of-sight—from identifying customer foot traffic both in and out of a brick-and-mortar to a full consumer profile, including but not limited to age, gender, and purchasing patterns. 

In addition, the data gathered through RetailX introduces a new perspective for store operation management, paving the way for a more targeted and personalised shopping experience, potentially accelerating sales growth.

Daniel Posavac, group CEO of Bonsey Jaden, said, “Since embarking on this new relationship with CUE Group, it has been exciting to explore how we can integrate their avant-garde technologies with our own unconventional ideas and applications. We look forward to bringing RetailX beyond the retail industry into other industries that could benefit from it, such as hospitality, health and fitness, food and beverage, and many more.”

He added, “The information we get in the end allows us to strategize more efficiently, for both online and offline consumers of all identities and personas—we can cover more ground while keeping it personal.”

Technology Featured APAC

How to hunt for the ‘hottest’ data to make your app shine

Digital ad spend on Android devices has soared 23% from 2021 to 2022 reaching USD 2.7 billion in Q1 for APAC alone, according to an AppsFlyer study. This shows both growth and opportunity, which also means more competition for app marketers out there.

To add to the list of challenges, the industry experienced major shifts in privacy policies – such as the iOS14+ update that shook the world in April 2021. Indeed, we are only a few years away from Android’s privacy update coming into play. So, with the growth of the industry coupled with the volatile landscape of privacy, it is extremely important for app marketers and developers to make data-driven strategic decisions that help them stand out from the crowd.

Supporting data metrics to help your mobile app stand out

1. ATT Prompt Opt-in Rate

According to AppsFlyer’s data, in APAC alone, 57% of apps have implemented the ATT prompt and 46% of users have opted-in to the prompt. This shows a generally optimistic response from consumers willing to consent to data tracking.

Despite the region displaying positive sentiment towards data tracking, it is still important for marketers to continuously improve their ATT user consent rate. Using ATT opt-in rate as a KPI for your team would enforce a clear target around how to improve consent. Running A/B tests on both the pop-up and pre-pop up screens could help make a real impact among your user bases. A 1% increase in opt-in rate would unlock at least hundreds to thousands of app users for re-engagement if they churned.

2. Optimising conversion value setting

The SKAdNetwork Conversion Value represents an action performed by users in an app. For example, a purchase within the app, or completing a specific level in a video game. This value is later attributed to the source of install to enable campaign measurement.

There are many ways you can utilize the conversion values. From basic strategies to calculate revenue to advanced combo-split strategies to understand cohort data, deterministic signals, value prediction, and revenue simultaneously; it is important to optimize your conversion value settings to understand your users effectively.

3. LTV & ROAS metrics

In 2022, app marketers are acclimating to the loss of user-specific data. With these shifts, marketers are incentivised to place a larger emphasis on lifecycle marketing to make up for the reduced returns of remarketing campaigns. Acquiring the most valuable users for your app now requires a strong understanding of your highest performing channels, campaigns, ad sets, and creative variations: often measured using LTV and ROAS (Return on Ad Spend) metrics.

Privacy-centric methods in attaining data

Beyond the three data points mentioned above, marketers can explore other metrics to navigate the user-centric digital world we face today. A few suggestions include:

1. Embracing more non-SKAN forms of measurement

2. Using probabilistic measurement methods

3. Modeling conversions

4. Incrementality

Keep an eye out for up-and-coming technologies to help measure marketing effectiveness. A prominent example is Data Clean Rooms (DCRs): a sandbox environment to help marketers collect, analyze, aggregate, and share data of all kinds, across both internal and external stakeholders.

Maintaining your user retention rate above industry benchmarks is a key success indicator for today’s mobile-first businesses. Modern technology delivers a lightning-fast user experience, helping marketers successfully execute the coveted ‘consumer is king’ approach. Another key factor fueling off-the-chart retention numbers is the ability to connect existing data with a holistic view of every user journey across platforms, channels, and devices. Technology is the foundation of every marketing tech stack, cementing its place as the source of truth for marketing data.

This article is written by Naval Handa, marketing analyst of AppsFlyer for APAC.

Technology Featured APAC

Only half of Gen Zs say they have control over personal data

Belgium – Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, has released a report unpacking the critical issues brands need to address to effectively engage Generation Z (Gen Z) customers.

Gen Z (born between 1997 and 2010) is finally emerging in the consumer marketplace. Having grown up with more access to technology than any other generation before them, Gen Z sees technology as less of a ‘shiny’ object and more of an extension of modern life.

As such, Gen Z’s relationship to data is also different, and privacy isn’t much of a priority. In fact, the report reveals that only half of Gen Z respondents say they have control over their personal data.

This generation is also rewriting the rules when it comes to consumer engagement in areas like technology, shopping, media and brand loyalty. The report finds:

● 75% of Gen Z respondents say they shop on smartphones, compared to 69% of millennials

● 49% of Gen Z respondents say they obtain news and information from YouTube, compared to 37% of millennials

● 55% of Gen Z respondents want to wait until technology is proven to work before they adopt, compared to 47% of millennials

Going forward, it’s vital marketers forge a new toolkit aimed at reaching and engaging with Gen Z exclusively. By learning and understanding this generation’s motivations, behaviours and preferences, they can better create strategies that drive this significant consumer segment to action.

‘Phygital’ retail experiences matter to Gen Z

For retailers, having a presence across digital and physical channels is no longer enough to reach the youngest generation of consumers. Gen Z expects technology to enhance their physical experiences rather than replace them.

Interestingly, this age group shows a clear preference for in-store shopping over millennials in several categories, including electronics (43% vs. 37%) and clothing (43% vs. 40%). Gen Z also visits physical stores more often than any other age group: 59% visit a store at least once a week, the report reveals

Retailers, therefore, need to reinvent the shopping experience, merging the physical (brick-and-mortar) with the digital (online/web) in a way that appeals to Gen Z – a process newly coined as “phygital”. This term often goes hand in hand with “digitalisation at the point of sale” – the fusion between eCommerce and physical stores.

An educated, skeptical audience wants more from media

Rather than turning to traditional media brands, Gen Z is more likely to seek information on social-media platforms than older generations. In fact, almost half (49%) say they are more likely to make a purchase after seeing a post or ad on social media than through any other channel (SMS, website or email). When searching for information, Gen Z turns to influencers on platforms like TikTok (23% – twice as many as other generations) or YouTube (49% compared to 37% for millenials).

“This generation was raised with social media and can, therefore, adapt to various formats and types of content more easily. For this reason, companies have a unique opportunity to merge advertising and content strategies for this audience, as well as create and integrate different touchpoints with their consumers,” said Anne Jarry, marketing director for Europe and North America at Selligent.

“In a trusted environment, delivering highly relevant messages, such as personalised videos embedded in a newsletter or a live-streamed event on TikTok, is much more appealing to Gen Z than other generations. This generation requires an entirely new approach and opens up opportunities to brands that are worth capturing,” added Jarry. 

“The Gen Z transformation is upon us, and marketers must be ready. Those who haven’t evolved their marketing strategies to connect with this consumer segment are already falling behind. Gen Z’s behaviour and motivations are different from their predecessors. They consume information, interact online and even shop differently, therefore, it’s critical for marketers to adapt. As a generation that desires control, brands need to empower Gen Z to effectively capture their unique preferences and form relationships, especially as third-party cookies phase out entirely, making personalisation even more vital to reaching Gen Z,” said Ramses Bossuyt, global VP of client success at Selligent.

Marketing Featured Southeast Asia

UnionBank holds SELYADO 4.0 event to help MSMEs boost customer privacy efforts

Philippines – In celebration of Privacy Awareness Week, Union Bank of the Philippines (UnionBank), in partnership with the Aboitiz Equity Ventures (AEV), recently held the fourth iteration of its annual privacy and security event ‘SELYADO’ as part of efforts to promote a culture of security and privacy consciousness among Filipino individuals and organisations.

Going with the theme “Safeguarding Data and Information of Individuals, Businesses, and Communities,” this year’s SELYADO focuses on engaging micro, small, and medium enterprises (MSMEs) in relevant discussions that will help them protect their customers’ privacy and data, which is essential in today’s continuously growing digital economy.

The opening ceremony for the five-week event took place online last 18 May. The event will continue every Wednesday in the next four weeks with the following topics: ‘Data Proficiency for Beginners’ (25 May), ‘Cybersecurity for MSMEs’ (1 June), ‘Updates on DP Regulations and Data Privacy Trends’ (8 June), and ‘Empowering Your Business through Data Governance’ (15 June).

On the discourse of cybersecurity, UnionBank’s Chief Information Security Officer Joey Rufo, said, “We want to use SELYADO 4.0 to touch base with MSMEs to make them aware of how cybersecurity can be a strong value proposition for their business. How a trusted business can enable growth as consumers will only transact with organisations they can trust with their information and money.” 

“As we celebrate Privacy Awareness Week together with the National Privacy Commission, we envision inclusive digital transformation and innovation in aiding MSMEs to cater to the data and information needs of their growing sector—inclusive, because we want to empower them to know how they can protect their data and that of their customers,” said UnionBank’s Data Protection Officer and Head of Artificial Intelligence and Data Policy, Atty. Sasa Montes.

“Together with the Data Privacy Group and the Cybersecurity Team, we bring SELYADO 4.0 with the cybersecurity specialisations that we are very proud of in UnionBank,” said UnionBank’s SME and Micropreneurs Head Jaypee Soliman. 

According to Soliman, their partners are also present in the event to bring their knowledge, expertise, and even their technologies to the MSMEs. “These partnerships are very critical, because this fight cannot be handled by one, it cannot be handled by a few, it has to be all of us together learning, understanding, implementing, and even advocating for our security,” added Soliman.

UnionBank’s Head of Blockchain and API Business Group Cathy Casas was one of the speakers during the event, where she talked about the Metaverse and how the emerging idea of a fully immersive virtual world is changing how organisations think.

“We feel that from the Metaverse, especially as blockchain is embedded here, at least the concept of it, it’s not just important now but it will continue to grow in importance in the coming years,” Casas said.

Atty. Darwin Angeles, also one of the event’s speakers, talked about the importance of developing an intellectual property (IP) strategy and touched on how cybersecurity can help protect a business’ IP, which is typically what sets one apart from the competition. 

“Security infrastructure is very important because we want to protect something that’s important to us, and for a business, intellectual property, or our brand identity that gives us competitive edge, can be that crown jewel for our business for which we want to seek protection for,” Angeles said.

The third speaker, NPC Deputy Privacy Commissioner Atty. Dug Christopher Mah, did a presentation on accountable personal data management for MSMEs, which reiterated that MSMEs must strictly follow the rules set by the commission in order to ensure the privacy and security of customers.

“Data privacy and data security must be part of the core organisation and a strategic concentration for all businesses to safeguard the privacy rights of their customers, especially their data subjects,” Mah said.

In the closing remarks, Dr. David Hardoon, said, “We’re doing this to make sure that security, governance, privacy are a hygiene, and I used the word ‘hygiene’ in its utmost positive and developmental sense, that it is something that facilitates us to develop, to innovate, and build solutions that benefit us, both within the organisation, and of course our consumers.” 

According to Dr. Hardoon, this initiative is ultimately about making sure that privacy is a driver for business development, a driver for innovation, a driver for possibilities.

Main Feature Marketing Partners APAC

MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world

Singapore – Last April 28, MARKETECH APAC, in partnership with Oracle, gathered marketing leaders from the Southeast Asia region in the webinar, ‘The Future of Marketing: Loyalty-led strategies in a cookie-less world’, to discuss and uncover how loyalty-led strategies can help brands thrive in digital advertising amidst the elimination of third-party cookies. 

Lisa Collins, director of strategy, Oracle Customer Experience, through a keynote presentation, shared how web 3.0 will transform the way consumers interact and engage with brands and the implications on data collection in this new world. She further explained how loyalty marketing seamlessly fits into the picture as a viable alternative to obtaining quality data sans third-party cookies. 

Collins shared how the present evolution in digital advertising presents opportunities for loyalty programs to be transformed as a key to achieving healthy data exchange. Where loyalty only used to mean rewards and points at best, Collins shared the different innovative ways that brands can deliver them now amidst the increasing popularity of NFTs and cryptocurrency.

Meanwhile, the topic was further delved into with a panel discussion that was participated by marketing heads from Malaysia and the Philippines. Together with Collins; Norsiah Juriani Johari, vice president for product marketing at Astro Malaysia, and Anvey Factora, head of marketing communications, e-commerce and retail at Canon Philippines, shared their expert views and insights into implementing first-party data strategies and data’s role in developing loyalty marketing for the future.

Each of the panellists also highlighted the trends they believe will have the biggest impact on performance and loyalty marketing in 2-3 years, resulting in an insightful discussion about NFTs, ‘revenge’ travel, and the ‘revolution’ of e-commerce. 

The webinar drew 153 marketing professionals from a variety of industries, including retail and e-commerce, media and entertainment and CPG. Most attendees hailed from the markets of the Philippines, Singapore and Malaysia, and those who took part were from companies Bosch, Estee Lauder, Hmlet, Loob Holding, Mastercard, Sanofi, Sunway Malls, The Ascott Limited, True Digital Group, and Xendit. 

On the webinar, Collins commented, “Providing delightful contextual customer journeys [is] critical to customer acquisition, retention and loyalty. As marketers, we’ve always relied on a rich array of data signals to inform these journeys. However, with the imminent demise of third party cookies, a key ingredient for consistent personalised targeting hangs in the balance.”

“But let’s take a step back to understand the root cause of this issue: Consumers are fed up with giving over their personal and behavioural data with their only reward being more personalised advertising. This was arguably what led to a raft of privacy changes and also why the web3 ethos is resonating so strongly: people want to feel meaningfully rewarded for consuming content, for engagement, and for their own creative contribution,” Collins added. 

Meanwhile, Shaina Teope, regional editor of MARKETECH APAC, and also moderator of the panel, remarked, “With the rapid changes in digital, we made sure that with this webinar, we covered good ground on such developments, so it’s not just about discussing cookies, but how these privacy changes will affect brands as we enter a more decentralised internet.” 

“With the combined presence of our marketing leaders, we were able to get into what the future looks like in digital advertising, web 3.0, and loyalty marketing. We’re confident that with this discussion, we’ve become more ready to sail uncharted waters,” added Teope. 

On-demand access to the webinar is now available. Get your access HERE.

Marketing Platforms Featured

Victoria most popular state in Australia for inbound tourists

Sydney, Australia Travel and leisure e-commerce platform Klook, reveals its latest data on the bookings they received since the start of 2022 which makes Victoria the number one destination for inbound tourists representing over 48% of bookings.

Klook data shows that Victoria is the number one destination for inbound tourists, representing over 48% of bookings while New South Wales and Queensland trail at 20% and 16% respectively. New South Wales has been toppled by Victoria as the most popular Australian state for overseas travellers to visit. 

Co-founder and COO, Eric Gnock Fah at Klook heads to Sydney for the Australian Tourism Exchange to share the news. 

According to their data, Melbourne is the top choice for Singaporeans. This renewed interest in Victoria has been driven by Singapore, which has been leading the way for the rebound of international travel to Australia. Tourism Australia research has shown that Singapore flight bookings are up 207% against the same period in 2019.1 79% of activities and experiences booked on Klook from overseas customers since the start of 2022 have been from Singapore, with growing interest from Malaysia and Thailand.

These travellers from Southeast Asia are booking more tours and activities over attractions, revealing that they desire nature and wellness over urban hotspots. Some of the most popular experiences booked are the Great Ocean Road tour, Yarra Valley tour, Phillip Island Nature Parks Penquin Parade and Blue Mountains Scenic World reflecting how they have been craving for a taste of Australian culture and its beautiful nature.

Fah will be touching down in Australia for the first time since 2019 to attend the Australian Tourism Exchange as part of Klook’s ongoing efforts to support Australia’s cross-border travel recovery and bolster the reinvigoration of Australia as a leading travel destination in the Asia Pacific.

Platforms Featured Southeast Asia

Indonesia e-commerce market to grow by 20% in 2022

Jakarta, Indonesia – The e-commerce market in Indonesia is expected to grow by 23.8% in 2022, and will be valued at IDR420t (around US$30b), according to insights from data and analytics company GlobalData.

According to the data, e-commerce payments in Indonesia are forecasted to rise further at a compound annual growth rate (CAGR) of 22.0% between 2021 and 2025, to reach IDR753t (US$53.8b) in 2025. Part of the forecasted growth’s reason is due to factors such as rising Internet and smartphone penetration, the growing middle class population, and proliferation of online merchants and payment tools.

In addition, the insights also noted that the rise in local e-commerce is also supporting the emergence of new payment models such as buy now pay later. The Indonesian buy now pay later market is crowded with several players including banks and payment service providers offering this service.

Nikhil Reddy, payments senior Analyst at GlobalData, commented, “Online shopping is popular in Indonesia, a trend that has become more prevalent amid the COVID-19 pandemic. The recent outbreak of the Omicron variant has further led to the resurgence of new cases, the highest in the last six months, which is likely to drive online shopping.”

He added, “The COVID-19 outbreak has accelerated consumers’ shift from in-store to online payments. The uptrend in e-commerce sales is likely to continue over the next few years, supported by government initiatives, growing consumer preference and improvements in payment infrastructure.”

Technology Featured Global

To drive optimal CX, businesses must leverage data strategies, first-party data

Singapore – As the future of cookie-based customer engagement is slowly crumbling, businesses must learn how to leverage their own data strategies, including the implementation of first-party data use to optimise their customer experience, the latest survey from outcome-based marketing organisation Epsilon shows.

According to the global survey, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers, while only 17% of surveyed brands have advanced first-party data strategies that give a holistic, near complete view of their customers. In addition, about 24% of respondents have data that is fragmented and siloed by channel or business function, disabling their ability to adapt to changes in customer behaviour quickly.

Patrick Sim, senior VP of APAC and MEA at Epsilon, said, “The decay of cookie technology is now forcing many brands to alter their strategies to meet changing customer expectations. Moving forward, CX practitioners and marketers should conduct frequent assessments of their data management and customer engagement strategies to deliver loyalty-winning customer experiences and boost customer lifetime values.”

The survey also noted that over 40% of those surveyed are in the early stages of rolling out first party data capture strategies, indicating a shift in identity data management. In terms of considering the effects of cookie deprecation, 61% of respondents plan to alter their engagement strategies. In selecting a solution provider and identity resolution partner to assist in managing customer identity data more effectively, accuracy (77%) and compliance (68%) emerged as the most desired traits, beating cost (2%).

Sim added, “Campaigns run on third-party platforms rarely provide customer intelligence to companies, and this lack of intelligence in the system leads to a vicious cycle of continued dependency on these platforms. The solution is to invest in owned platforms and software for customer engagement, allowing for relevant, timely and compelling communication.” 

He further noted, “Businesses need to prioritize gaining an understanding of their data footprint and enhancing their data strategies, which must include capturing and leveraging first-party data to drive optimal customer experiences.”

Marketing Featured APAC

Creativity, innovation key points to consider to attract consumers: report

Singapore – With many brands going more digital, amplified during the pandemic, brands need to understand that they need to be innovative and creative in their upcoming business strategies and endeavours to further reel in potential customers, a report by global marketing agency TEAM LEWIS and audience insights company GWI showed.

According to the trends guide, screen time continues to grow in most countries, with the exception of Malaysia and Singapore, furthermore, Hong Kongers & Malaysians prefer to spend more time on their mobile devices compared to PCs, laptops, and tablets. In terms of device ownership, audiences own at least three devices, Malaysians on average own fewer than three devices but spend the most time on the internet globally.

The report notes that the top concern amongst consumers is how companies use their personal data online, with 39%, followed by a preference to maintain anonymity online, with 34%.

The marketing landscape was also highlighted, with the website serving as a leading channel with 56% of audiences visiting a brand’s websites in the last month. Newsletters and emails were also still proven to be effective with 26% of the audience reporting to reading them. In line with the theme of ending monotony to avoid marketing immunity, consumers unanimously wanted brands to be innovative, authentic, and reliable.

In the last three years, there has been an increase in consumption of music streaming services and podcasts with Singapore seeing the most growth year-on-year.

Finally, only 23% of consumers globally think social media is good for society with Malaysians being the most positive about social media, with 40% seeing it as a force for good.

Simon Billington, executive creative director at TEAM LEWIS, said, “It’s no longer as simple as getting in front of your audience with a single message as many times as possible. Consumer expectations of a brand’s interaction with them are clear. They want unique, attention-grabbing creativity delivered in a personalized way. The complexity of the message and the vehicle the message is delivered in is paramount to success.”

Main Feature Technology APAC

How data helps unlock new business revenue streams

Going back to basics

COVID has turned businesses upside down and highlighted weaknesses in legacy systems used within organisations. Organisations are now in a position to consider either resuming business-as-usual practices or seeing the pandemic as a fresh opportunity to reinvent in order to thrive in the new economy.

Those who have gone ‘back to basics’ and rethought a more innovative, data-driven approach are strategically driving revenue, enhancing customer experience, and managing costs. In fact, more than ever before, data and analytics, combined with faster delivery, reliability, and scalability are now critical to uncover new revenue streams and enhance commercial offerings.

Data is data, how you derive insights unlocks its value

There are now over 44 zettabytes of data being generated every year. At an organisational level, a business can have millions or billions of data points, but it is the insights you can glean from the data that hold value. So how do we take the right data sets and turn them into actionable insights that support business objectives like revenue growth, enhanced customer experience, or cost management?

Critical data-driven revenue pillars explained

There are two pillars of generating revenue. First, organisations can infuse analytics seamlessly at key decision points and go beyond traditional dashboards. To achieve this, organisations need to articulate their insights outside the dashboard. While dashboards are handy to communicate data, they do not drive actionable insights as staff are unlikely to check the dashboards every morning.

The real value is created when data-driven insights and critical data sources are available at key points of business decision-making. Organisations want their data to be relevant, in context, and personalised. When the right data sets are available at the right place and at the right time, organisations will derive far more valuable insights to drive faster decision making at scale. By infusing analytics at those key decision points, organisations have an exciting opportunity to monetise and leverage these data-driven insights immediately.

The second pillar of generating revenue is by embedding data into the solutions, applications, and interactions leveraged by key stakeholders such as customers, partners, and suppliers.

A common sentiment is “we want it better, faster, cheaper but you can only do two.” However, stakeholders want all three. So how do organisations get better margins from the data they have?

By leveraging the power of data, it’s easier to understand business problems and goals such as generating revenue or addressing a customer issue, which therefore optimises stakeholder interactions, enhances customer experience, or manages costs.

Standing out from the crowd

Having the right tools to decipher through data and give an organisation the right information at the right time can be revolutionary to a business.

As an example, Sisense recently helped a large retailer remedy their customer ‘churn’ problem by infusing data analytics across the organisation.

Before leveraging Sisense, the retailer had many manual processes. Their staff was required to check an Excel spreadsheet every morning to view and enter data on customer orders. Sometimes the staff found that an order was delayed for more than 72 hours and the customer hadn’t been contacted.

Once the retailer began infusing analytics into the business, employees started getting an alert about delayed packages. As part of the alert, the staff member was given a list of actions they could activate to compensate the customer for a delayed order, such as a free gift or discount.

These alerts are all now API driven. The insights are sourced from the dashboard and automatically offered to the staff member at the point of decision making. The team no longer needs to access a dashboard or an Excel spreadsheet to understand what they need to do. The process is instantaneous. When something happens, the staff gets a message immediately.

By ‘infusing’ data analytics, the retailer has now significantly improved its customer experience. Their customer satisfaction increased, repeat sales became more evident, and complaints decreased significantly around the holiday season. And this is just one of hundreds of examples of great data-driven strategies currently revolutionising business operations all around the world.

New year, a new way of working

Looking back, the way data and insights have been procured has evolved significantly over the past thirty years. In the 1990s, organisations required help from large enterprises or the IT department to access data-driven insights. It was a cumbersome and lengthy process that could take over a month.

The mid-2000s saw the advent of desktop solutions, business intelligence, and analytics. Data visualisation and storytelling became important for future-focused organisations as they allowed them to manage the data internally. These were the best-of-breed solutions.

Now, organisations have next-generation technology, cloud-based solutions, API driven and AI-driven machine learning solutions. Technology is changing constantly and offering more exciting and groundbreaking new opportunities.

These dynamic changes to technology means that organisations are at different stages of the analytics maturity curve. Some organisations are still using manual Excel spreadsheets to manage their data, while others are at the cutting edge of innovation, leveraging data in exceptional ways to drive business growth.

With the landscape evolving so rapidly, we are currently on the precipice of change once again with infused analytics. The new year brings with it exciting opportunities to unlock new revenue streams, infusing analytics into commercial offerings, and turnaround operational efficiencies at scale – all through the power of data.

This article is written by Rohan Persaud, director of channels and alliances at Sisense for APAC.

Sisense is a business intelligence company. Sisense Fusion is its highly customisable and AI-driven analytics cloud platform that infuses intelligence for companies.