Tag: Bumble

Singapore – Dating app Bumble is taking over Uncle Chieng’s Ice Cream Cart this December with the goal of connecting single individuals.

Through Bumble’s activation, singles can find a space to connect with other people at Uncle Chieng’s cart while receiving dating tips.

The dating tips are derived from Bumble’s latest dating trends report, which comes along with complimentary ice cream for the first 200 people who present their profile on the dating app. 

Bumble users can take part in the activation at Uncle Chieng’s ice cream cart at Orchard Road every Saturday and Sunday this month. From 1 p.m. to 10 p.m. or until the ice creams sold out.

Complementing the offline launch, Bumble has also released an ice cream interest badge in-app, which can be added to users’ profiles. This helps singles connect with fellow people who have a sweet tooth.

Additionally, Bumble has teamed up with Urban Milers Run Club for a running event for singles, along with a run club interest badge.

Bumble has recently launched more than 30 interest badges that culturally resonate with users, including hobbies, memes, and houseplants.

Chen Meihui, APAC communications lead at Bumble said, “In 2025, we’re seeing a big shift towards real-ness in the dating game with more people taking the time to truly find somebody that supports their unique interests. By blending Bumble’s empowering approach to dating with moments of in-person connection, we hope to spread some holiday cheer by helping singles navigate their journey to love this festive season.”

Singapore – Online dating application Bumble has unveiled a refreshed visual identity and a new global marketing campaign as part of its continued efforts to make dating better for women. 

As part of its refreshed brand identity, Bumble is rolling out a new logo, bolder fonts, and refreshed colours and illustrations for its app. This refreshed app identity comes after Bumble’s commissioned survey showed that 75% of women consider the look and feel of the dating app important to their overall experience, and 65% stated that visual identity can make dating apps easier to use. 

This new brand identity coincides with the dating app’s expansion of its signature ‘Make The First Move’ functionality with the launch of Opening Moves. 

Opening Moves is a new feature that gives women the option to set a question that their matches can respond to, adding more ways to open a conversation while keeping women in control. Women can use one of Bumble’s recommended Opening Moves, or craft their own. With this, the dating app is giving women more choice in how they make their romantic connections. 

This brand and product evolution marks a pivotal moment for Bumble, brought to life by a global marketing campaign. Utilising high-impact digital and physical out-of-home (OOH), Bumble launched their campaign in more than 10 countries with messaging such as ‘We’ve changed so you don’t have to’. 

Additionally, Bumble’s campaign includes a video that recognises the exhaustion some women feel with online dating when their needs and experiences are not prioritised and the women-first solution Bumble provides.

Bumble teased the global launch with a Renaissance-style campaign hinting at the fatigue some women feel from online dating. This teaser campaign also featured larger-than-life cloud-themed beds via augmented reality, nodding to the campaign’s tired theme, short-form content, projection mapping of the ads onto landmark locations, and social media memes.

https://www.youtube.com/watch?v=pEOIA2Ioi4M

The campaign also features ‘Flip It’, a video hinting at the new changes coming up to enhance women’s online dating experiences while still keeping them in control.

Bumble’s global campaign efforts and new app designs were all executed in-house through their Creative Studio. 

Selby Drummond, chief marketing officer at Bumble, explained, “We have always taken our lead from the amazing women in our community. Today, they are looking for more choice and ease in their dating lives, and with the launch of Opening Moves, Bumble is continuing to put women’s experiences first.” 

She added, “With this new global campaign, we wanted to take a fun, bold approach to celebrating the first chapter of our app’s evolution and remind women that our platform has been solving for their needs from the start. As we roll out these exciting updates to our product, our core principle remains the same: empowering women in every connection and in every relationship.”

Singapore – In line with Safer Internet Day, Bumble has announced the launch of its newest feature, ‘Deception DetectorTM,’ as part of the company’s continued commitment to building friendly, secure, and genuine interactions throughout the last decade. ‘Deception DetectorTM’ uses artificial intelligence (AI) to detect and minimise spam, fraud, and phoney profiles, proactively addressing these issues before members become aware of them. 

Within the first two months of using this technology, Bumble saw a 45% decrease in member reports concerning spam, fraud, and phoney accounts.

According to Bumble’s research, participants worldwide cited the possibility of fraud and phoney accounts as their top concerns when it comes to online dating. Moreover, almost half of the female respondents (46%) expressed concern about the reliability of the online connections they had made on dating apps. These worries and anxieties can keep people away from making deep connections that could greatly improve their lives. 

Bumble Inc.’s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered automated technology works in tandem with committed human support, demonstrating the dedication to creating a safe and empowering community. 

Speaking about the launch, Lidiane Jones, CEO at Bumble Inc., said, “In recent years, the online landscape has evolved significantly and we see a growing concern about authenticity. Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception DetectorTM is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine.” 

She added, “With a dedicated focus on women’s experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus.” 

Singapore – With the Lunar New Year just days before Valentine’s Day this year, Bumble, the women-first dating and social networking app, marries the two events and provides users with the best of both worlds through the launch of its ‘Bumble Lo Hei: Toss Love into Your New Year’ campaign, spicing up Lunar New Year traditions and giving it a romantic twist for love seekers in 2024.

Inspired by the traditional and iconic ‘Prosperity Toss’ – or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their romantic journey.

Additionally, Bumble has also partnered up with local influencer Saffron Sharpe as she shares her manifestations for the year through Bumble’s Lo Hei, as well as Singapore-born Tiktok viral Feng Shui Expert Cliff Tan to share 6 ways that one can rearrange their furniture to invite love into their lives this new year.

To spread the festive cheer, Bumble has partnered with brands like The Golden Duck and Hershey’s to put together these specially curated, exclusive packages to its app users. Free for all new and existing users of Bumble to redeem from February 1 to 12, 2024, ‘Bumble’s Lo Hei: Prosperity Love Toss Pack’ is filled with 8 goodies, representing each of the 8 Love Mantras.

On the other hand, Bumble’s collaboration with Cliff Tan through his Instagram and TikTok videos delves into inviting single Singaporeans to welcome new romance into their lives by simply rearranging the furniture in their personal space, in time for Lunar New Year and Valentine’s Day.

Talking about the collaboration with Cliff Tan, Lucille McCart, communications director at Bumble APAC, said “At Bumble, we help people find romance by providing a platform to meet genuine connections. With 2024 looking to be the “year of self” as predicted by Bumble’s latest Dating Trends report, we hope that our community will be able to use these tips to not only spring clean and refresh their personal spaces, but to also understand that opening yourself up to new connections can be as easy as removing items that don’t serve you anymore.”

“As the saying goes, out with the old and in with the new. Sometimes little changes really can open us up to finding love or other kinds of romance. Ultimately, dating should be fun, so embrace the potential of new, healthy connections by taking some of these small steps to help you refresh your personal space in 2024,” she added.

Singapore – Online dating app Bumble has joined hands with AWARE, a women’s rights and gender equality advocacy group in Singapore, in a global safety initiative to create a safer online dating experience. 

The newly formed partnership will provide AWARE with a way to help and protect Bumble’s community by removing potentially harmful individuals from its app.

AWARE is a non-government organisation (NGO) that works directly with victim-survivors of sexual violence and technology-facilitated abuse such as discrimination and hate speech. 

Through this partnership, AWARE will be onboarded on a platform that provides a pathway to a tip line for organisations to report harmful or dangerous individuals to Bumble’s dedicated Member Safety team. These individuals, if found to be attempting to use the app, will receive a warning from Bumble or even have their profiles removed from the platform. 

Bumble’s reporting pathway is powered by Kodex, a secure information-sharing portal. Kodex is currently employed by the dating app to communicate with law enforcement agencies around the world.

The new tip line hosts NGOs and charities that work with victim-survivors. They are housed separately from any law enforcement communications. With this, it mitigates the burden placed on victim-survivors to report these harms while ensuring that dangerous individuals are proactively removed from the Bumble platform. 

Currently, the process is only open to NGOs and charitable organisations. However,  individuals can still report a dangerous or harmful individual to Bumble through its in-app reporting mechanism, online contact form, or through the app’s social support function. 

The partnership is a way for Bumble to strengthen its commitment to promoting the safety of its users. The online dating app is continuing to build on its safety policies and features with the continued development of its safety handbook and the relaunch of its in-app Safety and Wellbeing Centre.

Bumble also developed safety features like the Private Detector, which automatically blurs potential lewd images shared on Bumble and Badoo, and the Block and Report function to provide women with a space to flag out uncomfortable situations.

Lucille McCart, APAC communications director at Bumble, said, “Bumble is an app built by women, for everyone. Safety has been central to our mission from day one, and our core values of kindness, respect, and inclusivity are at the centre of all the work we do. We are proud to be able to work with AWARE in an effort to further restrict harmful individuals from being able to access our platform in Singapore.”

“At Bumble, we believe in victim-survivors and we understand the burden that can be placed on survivors to report experiences of harm to us. This is just one way that we are taking a sensitive and trauma-informed approach to safety. We are proud to work with organisations like AWARE who share the same vision of protecting women, and as part of our global mission to fight misogyny and advance gender equality, we will continue to advocate for the elimination of gender-based violence and strive to create a safer world for women. We welcome more to join us to pave the way for a safer and more positive online dating experience,” she added. 

Meanwhile, Sugidha Nithiananthan, director of advocacy, research, and communications at AWARE, also said, “As more people engage in online dating, there is greater access to a larger pool of potential dates. Therefore, it is critical that groups collaborate to develop positive safeguards for the community to prevent various forms of harm that might arise from using the internet for dating.  AWARE shares Bumble’s commitment to establishing a secure dating environment that not only eliminates potential threats to women’s safety but also actively prevents harassment and image-based sexual abuse. Through the provision of such features and resources, we hope to continue to empower women in Singapore to have greater agency over their dating journeys.”

Singapore – The popular dating app Bumble has surpassed the $2b milestone in terms of the amount of user spending across App Store and Google Play installs globally, according to the latest data from data.ai.

According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.

Moreover, revenue also tracked highest in the US, totaling $400m over the last 12 months, followed this time by the UK at $54m.

“Dating and matchmaking are now mobile-native habits. Finding friends is a natural extension of this behavior. The launch of Bumble for Friends is a testament to the success of Bumble and expands their offerings to a new cohort of users. The app also has the added benefit that a successful match increases stickiness and usage,” data.ai said in a press statement.

It should be noted that Bumble recently launched its new spinoff app called ‘Bumble for Friends’. The new app, a spinoff of the main app’s ‘friend mode’, focuses on genuine friendship connections in the user’s local area with an emphasis on meeting up in real life.  

“Conversely, dating apps are designed to be deleted: the more successful the matches, the more likely users delete or abandon the app. In this case, Bumble has created a value proposition that can follow you throughout your life stages and relationship statuses,” data.ai also added.

Singapore – Bumble, the women-first dating app, has launched a suite of new product features in Singapore designed to make dating ‘kinder and more fun’ for Singaporean singles in 2023.

The first new Bumble feature, Speed Dating, brings retro speed dating events to the online dating experience, allowing members to go in ‘blind’ and prioritise personality over physical attraction. This feature requires people to start conversations without seeing any pictures of the other person, with profile photos hidden for the first three minutes of messaging. 

The experience is available in Bumble’s Date Mode and people on Bumble can RSVP directly within the app each week. Speed Dating pairings are based on location, age and gender preferences.

“Bumble’s new Speed Dating experience in the app brings the fun back to dating in 2023! This feature creates intrigue and anticipation in a low-pressure environment, and allows the Bumble community to build connections based on personality and shared interests, which are much truer indicators of compatibility than looks,” said Lucille McCart, Bumble’s APAC communications director.

Bumble’s new features also include Compliments, which gives Bumble members the opportunity to be even more intentional about starting the conversation in a positive way. Compliments is a message before match feature that allows members to stand out by sending a note before connecting. 

To this, McCart commented, “At Bumble we believe in the power of positivity and kindness, and that when a compliment is the foundation of a conversation, you are setting the stage for the connection to begin in the best possible way. Sending a compliment on Bumble can be as simple as sending a kind message when you come across someone’s profile whom you share a common interest with, such as music taste or favourite movie.”

The final feature in the newly announced product bundle is Recommend to a Friend, which allows the Bumble community to play cupid and help find their friends new connections. If you come across a profile on Bumble that’s not right for you but might be for someone you know, you can now directly share a link to their Bumble profile.

“We all know that feeling when you come across a profile that ticks all the boxes of your bestie. Now you can help your friends find dates by sharing the profile of their perfect match with them,” said McCart.

Bumble has also recently released its ‘Breaking Barriers: Getting Real About Dating During CNY With Mum’ campaign which features a heart-to-heart conversation between mother and daughter, tackling their thoughts on dating.

Singapore – Women-first dating app Bumble has released a new campaign that is quite a mash-up celebration of the back-to-back festivity of Chinese New Year and Valentine’s Day. The brand released a short film that features a heartfelt conversation between a mother and daughter inquiring about each other’s opinions on different musings on dating. 

Called ‘Breaking Barriers: Getting Real About Dating During CNY With Mum’, the short shows content creator Chow Jiahui and her mother open up about their thoughts on different reflections such as the convenience of meeting someone in each of their generations as well as their feelings about ringing in the Chinese New Year as a single.

As part of the campaign, from 23 January, Bumble users will be able to claim a complimentary tin of Bumble Love Letters by Kele Confectionery via an in-app link and have it delivered to them personally.

Lucille McCart, APAC communications director of bumble, said “The love letter is synonymous with both Chinese New Year festivities and Valentines’ Day. Much like the modern love letter, the love letter snack was originally used to relay messages of affection. Bumble Love Letters is our contemporary spin on this age-old practice. We want to revive the tradition of initiating a date with treats but also encourage singles to show love to the ultimate date – themselves.”

In addition, a nationwide survey by Bumble revealed that more than 1 in 5 singles (21%) feel pressured to be coupled up during CNY and/or Valentine’s Day, where top reasons include, “I don’t want to deal with family and friends asking why I am still single” (57%), “I feel self-conscious about being single” (47%),” and “I feel pressured by friends and family” (46%). 

McCart added, “Our findings in Singapore indicate that cuffing season occurs around Chinese New Year to Valentine’s Day, owing to social pressures around being coupled up during this period.”

Singapore – Dating and social networking app Bumble has teamed up with 13 local small businesses in Singapore to launch its ‘Date Do What’ campaign. Said initiative aims to ease the burden of planning for dates through partnerships with local businesses.

The campaign gives app users the opportunity to connect with others in real life and over a shared experience for 3 months from 4 July up until the end of September this year.

Through this collaboration, Bumble hopes to make dating fun and easy for people who are looking to make new connections through the app by providing them with over 13 activities or dining options to choose from, with exclusive discounts and packages curated specially for the Bumble community. 

According to Lucille McCart, Bumble’s APAC Director, of the 13 local businesses they are collaborating with for this campaign, more than half are women-owned or women-led, which was really important to them when developing this campaign and is just one more example of how the app is committed to empowering women in Singapore and across the globe.

“Bumble exists to empower new connections and foster healthy and equal relationships. Now more than ever, singles are eager to connect in-person as pandemic restrictions are being lifted in Singapore and around the world. Our partnership with local small businesses through ‘Date Do What’ allows us to provide our Singapore community with personalised date recommendations that play to their passions and lifestyle preferences. This helps create a fun environment for singles to bond with their dates, and hopefully develop meaningful and lasting connections,” McCart said.

Under its specially curated ‘Date Do What’ campaign, Bumble has identified the following partners to cater to its community’s diverse interests, namely ‘Adventurous’, ‘Foodie’, and ‘Artsy-Fartsy’.

In Singapore, daters on Bumble are keen on in-person experiences, with ‘Going Out’ being the second most used Interest Badge on daters’ profiles. The Bumble community in Singapore also have a wide array of interests — ‘Sports’ is the most popular interest badge adopted by Singapore daters, although many have also used the ‘Food & Drinks’ or ‘Foodie’ badges on their profiles. 

Besides offering daters a list of recommended date activities, the ‘Date Do What’ campaign will also feature a ‘Date Generator’ questionnaire to help daters find the perfect date experience. By answering a short list of questions to fine-tune their preferences, daters can get personalised date recommendations from Bumble’s curated list of activities that are uniquely tailored to match their hobbies and interests.

Manila, Philippines – Dating app Bumble, the disruptor in the dating scene founded in 2014, has released its first-ever campaign for the Philippines. The app currently has presence globally in 150 countries, where in Southeast Asia, it’s present in markets such as Indonesia, Malaysia, and Singapore. The campaign titled ‘Make the First Move’ is the first-ever communications of the brand in the country.

With the emergence of the internet, dating apps, in recent years, have become increasingly popular among young people, embracing it as a go-to opportunity to meet and mingle with other people.

Bumble, the women-first dating and networking app, has just released its first brand campaign for the Philippines, which seeks to empower women to take charge of their dating lives.

Bumble enables women to send the first message to start a conversation with a match, setting the tone for ‘kind’ and more ‘respectful’ communication and relationships.

The new campaign, which was created in collaboration with integrated marketing agency MullenLowe Singapore, aims to showcase Bumble’s mission to challenge traditional gender norms by encouraging women to make the first move.

The ‘Make the First Move’ film highlights how taking charge in dating can be exciting, empowering, and fun for women. Staying true to its mission for women, the production for the campaign was also women-led, shot by a crew with over 70% women representation.

Lucille McCart, Bumble’s director for APAC, believes that equitable relationships are key to a happy and healthy life. 

“This campaign shows that while putting yourself out there to make the first move can be taking yourself out of your comfort zone, it can also lead to feeling more empowered, more confident, and making meaningful connections that can lead to lasting relationships,” said McCart.

Bumble believes the campaign comes at a time when Filipinos are leaning into virtual dating, given the impact of the pandemic and strict lockdowns. According to the platform, about 30% of people on Bumble in the Philippines said they want to date virtually only, while a further 42% said they are open to socially distanced dating, with just 25% still preferring to date in real life. 

The film will run across Facebook, Instagram, and YouTube, as well as TikTok, and local OTT platforms throughout September 2021.