Tag: App spending

Singapore – Baidu’s subscription video on-demand over-the-top (OTT) streaming service, iQIYI, has surpassed the $3b milestone in terms of consumer spending across Apple’s App Store and Google Play, according to the latest estimate reports from data.ai.

According to the data, iQIYI generated a total of $180 million in gross revenue globally during the first half of 2023, securing the sixth spot among the world’s top-grossing OTT entertainment platforms, standing tall among giants like Disney+, which secured the first spot, and Max from Warner Bros. at second.

The data further shows that exclusive content plays have driven adoption. Recorded data identifies August 2021 as a standout month for iQIYI, as the OTT streaming service garnered a combined total of 12.5 million installs across both the iOS and Google Play stores globally.

Top markets for iQIYI are concentrated in the APAC region, and the surge in downloads coincided with iQIYI’s strategic move to cater to a broader viewership base by producing and streaming Southeast Asian shows as exclusive iQIYI originals.

Singapore – The popular dating app Bumble has surpassed the $2b milestone in terms of the amount of user spending across App Store and Google Play installs globally, according to the latest data from data.ai.

According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.

Moreover, revenue also tracked highest in the US, totaling $400m over the last 12 months, followed this time by the UK at $54m.

“Dating and matchmaking are now mobile-native habits. Finding friends is a natural extension of this behavior. The launch of Bumble for Friends is a testament to the success of Bumble and expands their offerings to a new cohort of users. The app also has the added benefit that a successful match increases stickiness and usage,” data.ai said in a press statement.

It should be noted that Bumble recently launched its new spinoff app called ‘Bumble for Friends’. The new app, a spinoff of the main app’s ‘friend mode’, focuses on genuine friendship connections in the user’s local area with an emphasis on meeting up in real life.  

“Conversely, dating apps are designed to be deleted: the more successful the matches, the more likely users delete or abandon the app. In this case, Bumble has created a value proposition that can follow you throughout your life stages and relationship statuses,” data.ai also added.