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Marketing Southeast Asia
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Bossjob’s latest campaign to attract new users, enhance employer retention with cash pool

by Aliza Carmona

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August 14, 2023

Singapore – Online recruitment platform Bossjob has initiated the ‘Boss Big Bonus’ campaign worldwide as a move to attract new users and enhance employer retention by introducing a $500,000 cash reward. 

The campaign period will run from August 1 to October 31, 2023 and participants can share the cash reward by completing specific tasks on the website, with each task corresponding to certain points convertible to cash. A maximum of 10,000 points, equivalent to $100, can be obtained for completing a single task.

Bossjob’s campaign targets all registered employers on the platform who are qualified after company verification.  

Some of the tasks included in the campaign are onboarding tasks, engaging in conversations, and inviting new users. Basically, the more active employers are in hiring and making recommendations, the greater the cash rewards they receive. 

Bossjob’s co-founder, Kiat How, believes that Bossjob holds advantages in terms of talent, products, and efficiency. 

The online recruitment platform introduced online chatting into the recruitment scene, leveraging cutting-edge technologies like artificial intelligence algorithms and big data to recommend highly suitable candidates to companies and jobs to job seekers, thereby enhancing the matching precision for both sides, reducing information asymmetry, and consequently improving job search and recruitment efficiency.

Bossjob is the first online recruitment platform to promote the direct hiring model globally. The model has been successful in the Philippine recruitment market, with a registered user base of over 3.5 million. Currently, Bossjob is expediting its global expansion into Singapore, Japan, Indonesia, Hong Kong, and other locations.

Bossjob’s global strategic layout in places like Japan and Singapore is progressing smoothly. They plan to enter Hong Kong in the third quarter of this year and cover over 30 million users in Southeast Asia by 2026.

Related Tags Rewards Online Platform Recruitment Bossjob
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