Singapore – Bonzai, a creative technology platform, has launched BrandStory, a new premium mobile ad format.
In comparison to single-scroll ad formats, BrandStory delivers three times the ad area and 2.8 times longer viewing periods, addressing businesses’ growing demand for more real estate to produce outcomes globally. It combines awareness, investigation, and action in a whole solution.
With 4.6 billion smartphone users worldwide (expected to rise to 5.1 billion by 2028), mobile internet traffic currently makes up about 60% of all web traffic. Recognizing this growth, Bonzai concluded that a large-scale premium mobile ad format was required. Through a scrolling user interface, this format seeks to extend the in-ad experience while simultaneously increasing brand awareness and effectively communicating more product information in a non-intrusive way.
Building on years of observations, BrandStory is available in Australia, Zealand, and SouthEast Asia. Bonzai’s new, no-code solution does deal with the requirement for integration for current clients. It offers benefits to publishers as well as advertising.
Speaking about their latest offering, Rahul Pandey, Founder and CEO of Bonzai, said, “BrandStory is the culmination of our commitment to pushing the boundaries of creativity and innovation in the advertising industry. With the explosive growth of mobile internet users worldwide, we recognised the need for a premium mobile ad format that provides more real estate for brands to captivate their audience effectively.”
He added, “BrandStory is our answer to this demand, offering advertisers an unrivalled canvas for crafting immersive campaigns that seamlessly integrate awareness, exploration and action.”
“We are excited to empower both advertisers and publishers with this unique, no-code solution that unlocks new opportunities and revenue streams. BrandStory sets a new standard in the industry, and we’re thrilled to introduce it across APAC, empowering brands to reach their audiences like never before,” Pandey expressed.
