Singapore – This Christmas season, Grab celebrates its food merchants across Southeast Asia by featuring their signature meals as the focus of the company’s latest billboard commercial at the Nasdaq Tower in Times Square.
In this case, Grab has set aside the area to provide 53 domestic retailers visibility on the international scene. The program seeks to show the wide variety of culinary options that visitors can choose from when visiting Southeast Asia using the Grab app.
The advertisement features a variety of regional favourites, such as Crispy Sisig from the Philippines, Prata from Singapore, Nasi Campur from Indonesia, Nasi Lemak Ayam Goreng from Malaysia, and Bánh mì from Vietnam.
Grab has used the billboard space since its launching in 2021 to thank and recognize Grabbers, its community of driver, delivery, and merchant partners that assiduously service millions of customers every day throughout the area.
Although Grab is known for its ride-hailing service, international passengers are also becoming more aware of its food choices. For travellers from North America coming to Southeast Asia, a significant inbound travel market for the area, this peak travel season offers an opportunity to solidify Grab’s lead in the food sector.
In line with this, Grab has created the Traveller Homepage to help travellers plan their trips, particularly in unfamiliar areas. This feature allows users to navigate a city within the Grab app. Travellers can browse for points of interest, peruse the region’s cuisines and restaurants, and save their discoveries to a personalised list, which is available for 33 of the biggest cities often visited by visitors in Southeast Asia.
