Mumbai, India – Maxirich, the multivitamin supplement brand of Cipla Health, has tapped Bollywood star Ayushmann Khurrana in its latest campaign to promote Maxirich Gold, an advanced daily multivitamin supplement that provides max energy and max immunity.
Conceptualised alongside Taproot Dentsu, the ad campaign aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life. In addition, the ad is adrenaline-packed with high impact energy shots that showcase the brand’s promise of max energy through engaging storytelling.
Commenting on the new ad, Shivam Puri, CEO at Cipla Health said, “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.”
Meanwhile, Abhishek Deshwal, executive creative director at Taproot Dentsu commented, “The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”
The ad has been launched across TV, digital, cinemas and social media platforms.
