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Marketing Featured Southeast Asia
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Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad

by Maureen Basa

-

April 28, 2023

Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad

Kuala Lumpur, Malaysia – Beauty and wellness brand Beauté Library has released its humorous advertisement titled ‘Oooh-mazing Raya’ that captures the essence of Raya celebrations in a refreshing and playful way. 

The advertisement revolves around the main character, Wani (played by actress Riena Diana), and her family, as they celebrate Raya together. The ad starts with the narrator’s playful interaction with Wani and her family, showcasing how they are amazed at the way she manages to look flawless despite the hectic day they have had. 

The storyline takes a humorous turn as Wani reveals her secret to looking fabulous, Beauté Library’s PicoSpot treatment.

“We are thrilled to present our ‘Oooh-mazing Raya’ advertisement, which offers a fresh and humorous take on Raya celebrations while highlighting the beauty and wellness solutions that Beauté Library provides,” said Wilson Lee, CEO of Beauté Library. 

Lee added, “In fact, this is our first major Raya campaign for the brand. As a talented actress with a dynamic personality, we are confident that Riena Diana’s involvement will help us reach a wider audience and achieve our campaign goals.”

As part of its Raya campaign, Beauté Library will be promoting the PicoSpot Pigmentation Treatment through paid advertising, social media channels, radio ads, billboards, print ads, and roadshows.

Related Tags Advertising Beauty Brand Hari Raya Beauté Library Oooh-mazing Raya
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