Mumbai, India – BBH India has appointed George Sebastian, former senior creative director at DDB Mudra, as its newest executive creative director. He will report to BBH India’s Chief Creative Officer & CEO Russell Barrett and lead a talented team of copy, art and design professionals.
He brings into the agency around 14 years of experience and has helped brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac unlock their purpose and ambition. Prior to joining DDB Mudra, he also worked with Enormous Brands and Grey Group.
Speaking on his appointment, he said, “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all black sheep to explode its massive potential.”
Meanwhile, Barrett commented, “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30-second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi as in English. He’s a mature creative leader who is as driven as the hungriest first jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”
