Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured Southeast Asia
No posts found

Aravind Menon takes helm of Xaxis, INCA MY as MD

by Teddy Cambosa

-

May 11, 2021

Aravind-Menon-Xaxis-INCA-Malaysia-Managing-Director

Kuala Lumpur, Malaysia – Both the Malaysian arm of GroupM’s outcome media specialist Xaxis and its influencer marketing solution INCA are now under the same managing director, Aravind Menon, where he will lead Xaxis‘ and INCA Malaysia’s strategy and operations.

Menon will be responsible as well in spearheading future digital development as well as client transformational initiatives and mentoring new talent. In addition, he will leverage his experience at GroupM to further advance Xaxis’ innovative programmatic solutions, including digital out-of-home (DOOH) advertising and proprietary Artificial Intelligence technology.

He has previously held the position of head of supply and product development in GroupM’s Trading Team, where he led the group’s digital investment strategy across key partners and created high value supply and trading strategies for clients. He also became the secretary of the Malaysian Digital Association, a council representing Malaysian corporations including digital publishers, platforms, advertising agencies, creative agencies, and digital service providers, back in 2020.

Reflecting on his appointment, Aravind said, “I am excited to grow Xaxis and INCA’s business in Malaysia. The agencies have been producing some of the most exciting programmatic and influencer marketing solutions for years now and there is clearly phenomenal room for growth in the Malaysian market. I look forward to building and scaling the agencies to even greater heights and delivering exception value for our clients.”

He will be reporting into both Arshan Saha, CEO at Xaxis Asia-Pacific, as well as Chanchal Chakrabarty, CEO at GroupM Malaysia.

Saha commented that Menon has a track record of fostering, collaborating, and championing their integrated approach in transforming digital media into business outcomes, which is a timely opportunity for the companies he will be directing, as the industry has seen unprecedented change since last year.

“His deep expertise combined with our cutting-edge AI in programmatic and creativity will bring incredible value to our operations in Malaysia. I am thrilled to welcome him into his new role in leading Xaxis and INCA for Malaysia,” Saha stated.

Meanwhile, Chakrabarty commented, “Xaxis represents the silver bullet in AI and programmatic, and the Malaysian market is ripe with opportunity to target audiences digitally. I have great confidence that Aravind’s leadership will further elevate our team towards our global goal of making advertising work better for people. His experience in developing and delivering innovative and scalable media partnerships will help us spearhead the advertising revolution and contribute to the overall growth and success of GroupM Malaysia.”

Related Tags Appointments Malaysia INCA Managing Director GroupM Xaxis Aravind Menon
Share this article

Related Articles

View All
GroupM-Xaxis-Programmatic-Really-Singapore-Proptech-Partnership
Technology Featured Southeast Asia
GroupM's Xaxis to work with SG proptech Really's 'eScreens'
April 20, 2021
By Teddy Cambosa
GroupM-PubMatic-Global-Partnership-SSP-Platform
Technology Featured Global
GroupM selects PubMatic as global sell-side platform partner
March 10, 2021
By Teddy Cambosa
INCA-New-Zealand-Launch-GroupM
Technology Featured ANZ
GroupM’s influencer marketing network INCA now afoot in New Zealand
February 26, 2021
By Teddy Cambosa
Michael Woo and Andy Chung
Marketing Featured East Asia
GroupM pushes INCA into HK market expansion
November 24, 2020
By Teddy Cambosa
Pizza-Hut-Indonesia
Marketing Featured Southeast Asia
Pizza Hut Delivery Indonesia assigns programmatic campaigning to GroupM's Mediacom, Xaxis
October 7, 2020
By MARKETECH APAC
Sophia_press_04
Technology Featured APAC
INCA to adopt “Sophia the Robot” to its network of influencers
August 27, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
SITEIMPROVE MARKETECH APAC WEBINAR
Main Feature Marketing Partners APAC
What the education space is making possible that it hasn’t prior to new normal: APAC universities’ panel discussion
May 7, 2021
By MARKETECH APAC
MARKETECH APAC_Webinar_Cookies
Main Feature Marketing Partners APAC
MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
April 15, 2021
By MARKETECH APAC
MARKETECH APAC Inside Innovation
Marketing Featured Partners APAC
MARKETECH APAC tackles higher ed’s digital marketing strategies in ‘new normal’ in webinar for APAC universities
April 14, 2021
By MARKETECH APAC
Magnolia DX Core_MARKETECH SPOTLIGHT
Main Feature Technology Partners APAC
Spotlight: The rise of niche players in the Digital Experience Platform scene
March 31, 2021
By Teddy Cambosa
MARKETECH EXPERT UP CLOSE_DREAMSKINGDOMS
Main Feature Marketing Southeast Asia
Founder of MY integrated creative agency DreamsKingdoms aims to 'groom 100 SMEs into an international brand'
December 2, 2020
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin