Tel Aviv, Israel – Global in-game advertising platform Anzu and game developer Saber Interactive has just signed a three-year deal enabling Anzu to bring blended in-game ads to a highly anticipated upcoming Saber game this year.
The move will mean Anzu’s placements will be implemented within the game from day one, giving advertisers an opportunity to reach players at launch via ads that are built into 3D objects that sit within the game’s environment.
As part of its commitment to providing the best user experience possible, Anzu ensures its ad placements are not entirely dependent on an internet connection or ad servers. The platform displays a fallback image if the connection drops to ensure the user experience remains intact.
“We’re thrilled to partner with Saber Interactive. Over the years, they’ve released some extremely impressive and successful AAA games, so it’s great to be working with a team that has such a wealth of expertise and knowledge. We’re excited to collaborate with them on their promising upcoming project,” said Alex Yerukhimovich, vice president for games at Anzu.
Anzu’s software development kit (SDK) ensures high-quality direct traffic, complete control of ad placements, and precise audience targeting based on first-party data. The company’s blended in-game ads, which sit in the background of games mimicking placements you’d expect to find in the real world, are already being used by many of the world’s leading games companies, including Ubisoft.
“We’re excited to be working with Anzu to incorporate their in-game ad formats into our upcoming game. We are working closely to ensure the ad placements are only implemented into the gameplay where it feels natural, adds value, and does not detract from the user experience in any way. We’re looking forward to sharing more about the game, and this collaboration, soon,” said Todd Hollenshead, head of publishing at Saber Interactive.
Anzu has worked with some of the globe’s biggest advertisers, including Vodafone, Samsung, PepsiCo, McDonald’s, and American Eagle.
Meanwhile, Saber Interactive is known for game titles such as ‘World War Z’, ‘NBA Playgrounds’ and ‘Snowrunner’.
