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Anzu, Eskimi to target global offering for programmatic in-game advertising

by Jean Cabico

-

March 31, 2021

Anzu & Eskimi_Official Announcement Banner

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Israel – Anzu.io, the global in-game advertising platform, has partnered with the full-stack programmatic and data platform Eskimi, to increase opportunities for brands to access the exploding gaming market through in-game advertising.

Anzu provides fully blended in-game ads in recognized IAB standards, making the platform fully aligned with the programmatic standards and bringing scale to in-game advertising, while Eskimi is a full-stack programmatic platform that helps advertisers reach global online users utilizing innovative and creative solutions.

Through OpenRTB integration, the partnership aims to create opportunities for brands to programmatically reach diverse, engaged, and lucrative gaming audiences via display and video ads across mobile, PC, and console platforms. The targeted regions of the partnership are Africa, Asia, and CIS, as well as Europe, and MENA.

Yaniv Rozencweig, the director of business operations at Anzu, said, “Anzu’s blended ads enhance games’ realism and transform game objects into valuable advertising opportunities, all while respecting gamers by not disrupting the gaming experience – crucial for game developers and brands alike. We are pleased to partner with Eskimi to reach even more advertisers across hot gaming geographies who are excited about the potential of in-game advertising.”

Meanwhile, Monika Poškutė, the head of marketing at Eskimi, shared that they are constantly working on improving their services and innovation, as well as the user experience in the world of digital advertising. 

“Our partnership with Anzu brings the best of in-game advertising solutions to our clients across the globe. We look forward to working with Anzu to educate clients about the capabilities and benefits of gaming as a mainstream digital advertising medium,” added Poškutė.

Discover how to build high-impact conversations using the right mix of messaging channels in Sinch’s latest ‘Connect globally, communicate locally’ guide. Bridge borders with better communication—download it here for FREE!
Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 12 August 2025 at Shangri-La The Fort, Manila. Don’t miss out!
Related Tags Global Programmatic ads Anzu In-game ads Eskimi
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