Singapore – AnyMind, a technology company specialising in business supply chain, has recently unveiled the launch of its latest influencer marketing solution tailored for mobile app publishers, developers, and marketers.
Known as AnyTag, this new platform is designed to combine performance-driven influencer marketing with mobile application marketing.
In particular, it utilises a performance-based model that measures the application’s download counts, making it a primary indicator for influencer marketing campaigns.
Among its key features, users may also search through and choose from a global network of more than 610,000 influencers across the Asia Pacific to work on their app marketing initiatives.
Leveraging accumulated campaign data and individual influencer performance data, on the other hand, influencers can also be identified and chosen for performance-driven influencer marketing campaigns and optimise designed creatives that are in line with end-user purchase volumes.
With this, they can now participate in the said influencer marketing campaigns by using Any Creator, the creator growth platform of the company.
Talking about the launch, Kosuke Sogo, CEO and co-founder at AnyMind Group, expressed his enthusiasm about the project, saying “We’re now at an exciting inflection point in influencer marketing, where we’re seeing a convergence between influencer marketing and digital commerce. This presents a new range of opportunities for innovation in influencer marketing, such as tying influencer marketing to app marketing, further attribution opportunities in social and live commerce, and more.”
“It is now up to vendors to further innovate and for marketers to embrace these changes,” he ended.
