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AnyMind Group amps up influencer platform with new fan management feature

AnyMind Group amps up influencer platform with new fan management feature
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Singapore – AnyMind Group, an end-to-end commerce enablement company, has today launched new features on AnyCreator, a platform for influencers and content creators, including functions for the management of fans, chat and email communication, and creating and delivering surveys.

The features come at no cost but are available by invitation-only. Among the new features is the new chat function where the group’s conversational commerce platform, AnyChat, has now been integrated into AnyCreator, enabling communication across connected messaging apps and platforms.

New functionalities also include those for email and surveys. Users can now create, schedule, and deliver emails as well as track email performance. For surveys, creating survey forms is now enabled where users are able to view and export responses and deliver these forms. Most especially, a new capability allows users to map, manage, and view people who have purchased a product from the influencer’s own brand – through the integration with Shopify – and also those that have communicated with the influencer through chat or email, and/or participated in a survey created by the influencer. 

The new features, together with the ‘link in bio’ feature launched last month, look to advance AnyCreator from being just a platform for influencers to join influencer marketing campaigns and glean social media insights, into an all-in-one platform for influencers to grow.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “We are looking to make it exciting for influencers and content creators to do business and grow – from content monetization and strategy to creating, launching, and growing their own brands and products – providing influencers with the technology to do just that. With influencers interacting with their followers across multiple channels in addition to social media, we can now power this engagement out of a single platform.”

The company first started working with influencers for brand collaborations on its influencer marketing platform AnyTag, and in 2019 expanded into content monetization and distribution with the acquisition of Thailand’s Moindy and the launch of its own influencer network.

In 2020, the company launched a program that enabled influencers to create and launch their own brands and products by tapping on platforms such as AnyFactory for manufacturing and AnyLogi for logistics, and in 2021, launched PopBox, an online retail store for influencers to sell their products.

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