An event platform built for your creative efforts to succeed.

AnyMind Group extends AnyTag beyond ad, pr agencies, unveils new features

anymind group anytag new features
  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and Vase.ai uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Singapore – Marketing technology solutions provider AnyMind Group has recently announced that it is opening up its influencer marketing platform, AnyTag, to talent management agencies, influencer agencies, and multi-channel networks.

The AnyTag platform, which is already being used by marketing and public relations agencies across Asia, has a feature for influencer companies that enables deeper social media and channel analytics of their own influencers, identification of brand collaboration opportunities, and real-time campaign reporting. It also provides influencer companies with a single platform to better understand their talent and keep track of brand collaborations that their talents are working on.

Furthermore, influencer companies can also tap on AnyMind Group’s offerings in the direct-to-consumer space, including cloud manufacturing, e-commerce, and logistics, to enable their talents to create their own brands and sell their own branded products.

Following this endeavor, the company has also announced new features for marketers including lookalike modeling of influencers through natural language processing (NLP) where they can easily identify influencers who are similar to high-performing influencers from previous campaigns and easier identification of brands an influencer has worked with before which can also aid in decision-making when selecting influencers for a campaign.

Both initiatives aim to make influencer marketing more collaborative, addressable, and accurate.

AnyMind Group’s Chief Operating Officer Rohit Sharma said that they now have the technology and business infrastructure to drive greater industry advancement across Asia and beyond.

He further shared that over the years, they have built a highly robust platform not just with a keen focus on functionality, but also one where they help marketers unlock opportunities for big data utilization in influencer marketing – from understanding user conversions and conversations to predictions, recommendations, among others. 

“We will continue innovating and pushing boundaries in the technological aspect of influencer marketing and drive the next stage of evolution,” said Sharma.

Most recently, AnyMind Group announced the launch of the new features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The company also announced a strategic partnership with Japan-based multi-channel network (MCN) UUUM to mutually utilize UUUM’s resources and AnyMind Group’s technology and data for influencer marketing and direct-to-consumer (D2C) offerings.

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story