Tag: AnyMind Group

Indonesia – AnyMind Group has announced an exclusive distribution partnership with ACRO Inc. to expand the reach of its Japanese lifestyle cosmetics brand, THREE, in Indonesia.

Previously available in Indonesia through department stores, THREE faced challenges with stringent import regulations, regulatory approvals, and local distribution networks. The brand now aims to strengthen its presence and tap into the country’s growing beauty market.

Through this partnership, THREE will harness AnyMind Group’s BPaaS solutions to drive data-driven cross-border e-commerce expansion, encompassing technology and operations for import handling, e-commerce management, marketing, and logistics.

AnyMind Group will support THREE’s expansion in Indonesia by providing e-commerce, logistics, and marketing solutions tailored to the local market. The company will manage sales and operations through platforms like Shopee, TikTok Shop, and Tokopedia, using its e-commerce management system, AnyX, for data-driven insights.

For logistics and distribution, AnyMind will handle importation and product fulfilment through its global logistics platform, AnyLogi, and local warehouse network. It will also support customer engagement through its conversational commerce tool, AnyChat, and influencer marketing via AnyTag, with AI-powered live commerce initiatives enabled by AnyLive.

Toshiaki Miyazaki, president of ACRO Inc., said, “We are excited to reintroduce THREE to Indonesian consumers with the support of AnyMind Group. We hope that THREE’s signature fragrances and colours will contribute to enhancing the well-being of many customers.”

Akinori Kubo, managing director of global e-commerce at AnyMind Group, added, “We are thrilled to support THREE’s Indonesian market expansion. By leveraging our technology and local presence, we aim to drive e-commerce success through a data-driven approach and innovative marketing strategies tailored to the region.”

Singapore – AnyMind Group, a BPaaS company, has forged a partnership with YouTube for its partner sales program, boosting advertising potential for businesses.

As a YouTube Partner Sales program partner, AnyMind Group can offer reserved advertising inventory on content produced by AnyMind-affiliated creators and channels. The move provides advertisers with more options, and affiliated creators to increase their earnings.

The program offers programmatic guaranteed ad buys and a full ‘share of voice reservations,’ which enables a single advertiser to dominate placements on a creator’s video views. 

The reserved inventory grants a higher priority compared to auctioned ad inventory from the Display & Video 360 platform.

Additionally, AnyMind is launching advertising packages for entertainment, sports, lifestyle, and news, enabling contextual targeting.

Online publishers who use AnyManager can also generate new revenue streams through the program. 

Punsak Limvatanayingyong, managing director of creator growth at AnyMind Group, said, “True to our philosophy of ‘Growth for Everyone,’ this program undoubtedly benefits our advertisers, creators and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem.”

“This partnership comes at a right time as we have recently launched a new feature on AnyManager that enables publishers to automatically create short-form videos from published articles with the use of AI. As part of our growth plans this year, we can now provide direct access to a larger scale of video ad inventory across APAC and the Middle East to our clients, including our partnered creators on YouTube,” Siddharth Kelkar, managing director of India/MENA and performance business at AnyMind Group, commented.

Vietnam – AnyMind Group has appointed Lan Anh Nguyen as its new country manager for Vietnam, strengthening its leadership team in the region.

In her new role, Lan Anh will oversee AnyMind Group’s operations and business strategy across its offices in Ho Chi Minh City and Hanoi.

Before joining AnyMind Group, Lan Anh served as group executive director at Golden Communication Group and held key marketing and communications positions at Rocket Internet, Riverorchid Notch, and Climax.

Commenting on her appointment, Lan Anh said, “With over 10 years in marketing communications, I have witnessed the remarkable growth of AnyMind Group in Vietnam, driven by its young, talented, and dynamic team.”

“In this transformative era for e-commerce and end-to-end solutions, where the consumer journey is no longer linear but dynamic—empowering brands to connect and convert at every touchpoint—this is an exciting time to join forces with AnyMind. I am committed to contributing to AnyMind’s mission of making every business borderless by empowering clients, creators, and publishers to thrive and achieve seamless business success through cutting-edge BPaaS solutions,” she added. 

AnyMind Group entered Vietnam in October 2016, launching its operations in Ho Chi Minh City. The company expanded further in January 2017 with the opening of a second office in Hanoi. By November 2024, AnyMind Group had grown to a team of 226 employees across its two offices in Vietnam.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “Lan Anh brings with her proven leadership and an innate hunger to challenge the norm of innovation. Vietnam has been a key market for us since 2016, and I’m confident that we can further scale our business in Vietnam to empower enterprises, publishers, and creators through our mix of technology and solutions.”

Indonesia – AnyMind Group has teamed up with Digital Distribusi Indonesia (DDI), an Indonesia-based e-commerce enabler acquired by AnyMind in 2023, to bring advanced live commerce solutions to PT Wajah Rejuvenasi Perempuan Indonesia (WRP), Rohto Indonesia, and Kobayashi Indonesia.

This partnership allows enterprises to leverage the combined strengths of DDI’s operational expertise and AnyMind Group’s technology, enabling them to capitalise on Indonesia’s booming online shopping market.

Through DDI, each brand gains access to services including live commerce planning, production studios, and human livestream hosts, delivering high-quality live shopping experiences. 

The partnership comes as live commerce rapidly emerges as a preferred strategy in Indonesia, with consumers increasingly turning to live shopping platforms for a more interactive and direct shopping experience.

“Consumers today want more than just online shopping. They seek a direct, interactive, and enjoyable shopping experience. This is why live commerce has become the future of online shopping in Indonesia, and we at DDI are ready to facilitate this by offering the best technology and services to help our partners increase sales,” said Tatum Kembara, managing director of e-commerce enablement at AnyMind Group.

Since integrating with AnyMind in September 2023, DDI has collaborated with leading brands in Indonesia and globally to expand consumer reach via e-commerce marketplaces and live commerce, leveraging combined operational expertise and technology.

AnyMind also recently launched AnyLive, a GenAI-powered platform that enables brands to harness 24/7 live commerce through AI avatars, which complement human hosts by streaming during off-peak hours.

Philippines – TIA’M, a South Korea-based skincare brand, has appointed AnyMind Group, a BPaaS company specialising in marketing and digital transformation, as its exclusive distributor in the Philippines.

TIA’M’s products are currently distributed globally across North and South America, Asia, Europe, Africa, and Oceania. Through this partnership, the skincare brand will leverage AnyMind Group’s full suite of e-commerce and marketing solutions to accelerate its expansion into the Philippine market.

The brand will utilise AnyX for seamless e-commerce management, AnyLogi for efficient inventory and logistics control, AnyChat for enhanced conversational commerce and customer engagement, and AnyTag for strategic influencer marketing. Additionally, TIA’M will benefit from AnyMind’s in-market consulting and operations teams, which will enhance its cross-border expansion and streamline importation processes.

Wonyoung Ryu, CEO of Fireworks Co., Ltd. (behind the TIA’M brand), said, “We are delighted to collaborate with AnyMind Group, a company with significant strengths in brand commerce and partner growth, as we venture into the highly promising beauty market in the Philippines. TIA’M continues to possess untapped potential in the domestic and overseas K-Beauty industry, with our niche in skincare products containing vitamin ingredients, and we have doubled our business every year. We sincerely appreciate AnyMind Group for recognising our strengths, and we are committed to providing our utmost support to establish TIA’M as a competitive brand in the beauty market in the Philippines.

Ted Kim, country manager of Korea at AnyMind Group, added, “Our BPaaS model enables us to create incremental and agile value for TIA’M across their business process through the data-driven optimisation of e-commerce, international distribution, marketing, and more, ultimately creating a more borderless world for enterprises and consumers. The Philippines represents an unprecedented opportunity for TIA’M to tap on a growing domestic demand for quality skincare products, and we will continue to open up new avenues for TIA’M to grow.”

Singapore – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new feature on its platform for publishers, AnyManager, that taps on AI to enable online publishers to generate short-form videos from existing content on their websites. 

With the new feature on AnyManager, publishers can use AI to automatically extract article content and handle the entire video production process, and resulting videos can be delivered on a publisher’s own site through AnyManager Video. The new feature also supports social media formats and text-to-speech functionality, allowing publishers to distribute videos on their social media platforms.

By automating tasks traditionally performed by humans, publishers are able to create more content to adapt to changing media consumption patterns, without the need for production costs or too much additional human labor. Publishers can also have new means to reach a broader set of audiences on social media. 

This new feature is part of the recently launched AnyManager Video Player, a no-code video player that enables the distribution of video content and advertising on websites through a single ad tag implementation. AnyManager Video is already deployed globally and adopted by various publishers across Asia.

Hitoshi Maruyama, managing director of publisher growth at AnyMind Group, said, “We are constantly developing and integrating the latest technology into our platform to provide solutions that enhance publisher profitability. By utilising the newly launched AnyManager Video Player, efficient video ad generation and distribution is now even more accessible and possible. These enhanced video capabilities will continue to support the growth of publishers.”

Singapore – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced two leadership appointments including Steven Tan, managing director of e-commerce enablement for Malaysia, and Koichiro Izawa, managing director of accounting and financial control.

Tan and Izawa’s appointments serve to strengthen the e-commerce business and finance department of AnyMind Group, alongside its goal of consistent global expansion.

Tan joins AnyMind Group through the acquisition of Arche Digital, a Malaysia-based e-commerce enabler that he founded in 2015, and continues to serve as managing director of the company. He also worked as a research scientist and research scholar, before taking up managerial and leadership roles in medical supplies and electronics companies.

Izawa on the other hand, joined Sakura Bank (currently Sumitomo Mitsui Banking Corporation) in 1998. After working for a major audit firm, he joined a venture company in 2005 and took it public, leading the development of its management structure after the IPO. After that, he worked as a finance director for several foreign manufacturers in Japan and Southeast Asia, where he was involved in a wide range of operations centred on accounting and finance.

On his appointment, Tan said, “As we continue expanding synergies between Arche Digital and AnyMind Group, I am looking forward to playing an active role in supporting the management of the wider group. I believe that both companies will continue going from strength to strength, and I’m keen to use my experience gained throughout my career to help AnyMind accelerate business growth in Malaysia and beyond and enhance AnyMind’s BPaaS capabilities.”

On his appointment, Izawa also mentioned, “AnyMind is a rapidly growing company in the global marketplace, and strengthening the finance department is essential to further accelerate our growth. I hope to contribute to AnyMind’s sustainable growth by leveraging my past experience to strengthen AnyMind’s finance structure. In particular, I will help AnyMind to increase the company’s transparency and credibility by improving its accounting processes’ efficiency and accuracy as well as accurate financial reporting.”

Meanwhile, Kosuke Sogo, CEO and co-founder of AnyMind Group, commented, “We have appointed two leaders to strengthen internal structures in our e-commerce business and finance department. We will continue to expand our business globally and advance a borderless world where everyone can do business more easily through our technology.”

Singapore – AnyMind Group, the end-to-end commerce enablement company with a focus on Asia, is now officially part of TikTok’s marketing partners program, and will specifically join the list of enablers under the platform’s assistance for creative to brands. Through this, brands will now be able to plan and execute TikTok creator marketing campaigns within the group’s influencer marketing platform AnyTag. 

Through the integration, brands that use AnyTag will be able to access all the features of the TikTok Creator Marketplace (TTCM) – the official platform for brand and creator collaborations on the short-video platform. Brands will be able to tap into TikTok’s first-party insights on audience demographics, growth trends, and best-performing videos, amongst others to identify the right creators for creator and paid advertising campaigns.

In addition, marketers can tap on AnyTag to understand a creator’s posting insights – including the best times for a creator to publish a post to get the highest user engagement. The integration also omits the need for marketers to toggle between TTCM and AnyTag to run influencer marketing campaigns with different groups of influencers, with AnyTag now having integrated capabilities for influencer discovery, campaign activation, campaign management, tracking, and reporting for TTCM campaigns.

Purwa Jain, managing director of product growth for AnyMind Group, said, “TikTok is an entertainment platform that we’ve worked with across various levels, from market entry and on-the-ground collaborations to tech integrations, to help marketers and creators to glean increased value from both our companies and corresponding platforms. We’re looking to expand the partnership to enable marketers to leverage TikTok even more effectively, ultimately driving forward the ecosystem.”

Meanwhile, Adrian Man, director of ecosystem partnerships for APAC & MENA at TikTok, shared that creators as the lifeblood of the platform make TikTok constantly think of new ways to make it easy for them to connect and collaborate with brands. 

“We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way,” Man said. 

At present, AnyTag enables marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns, including affiliate marketing campaigns that leverage influencers.

Aside from AnyTag, AnyMind Group has also developed connections for its other platforms with TikTok. In August 2022, its e-commerce management platform, AnyX, was connected with TikTok Shop to help businesses and online merchants improve cross-channel operational efficiency on even more e-commerce channels across Asia, including e-commerce marketplaces, brand.com sites, and social commerce platforms.

Shenzhen, China – End-to-end commerce enablement company AnyMind Group has announced the opening of a branch office and commencement of operations in Shenzhen, China. As part of the new office opening, Ben Chien, managing director of Greater China, will oversee the Shenzhen office and lead the team there.

AnyMind Group’s Shenzhen office will also provide additional means for the company to hire engineering and product development talent from Mainland China. They can decide to be situated across the company’s four engineering hubs including Tokyo, Bangkok, Ho Chi Minh City and Bangalore, joining the company’s multinational development team of 20 nationalities from Asia, MENA, Europe and Latin America. 

This is AnyMind Group’s 19th office across 13 markets including Southeast Asia, East Asia, India and the Middle East. The company, which started operations in Singapore in April 2016, is now headquartered in Japan.

Chien joined AnyMind Group in 2018 through the acquisition of Hong Kong-based Acqua Media, a company he founded, and has been leading the company’s Greater China business including remotely working with businesses in Mainland China. 

He said, “We’re well-positioned to meet the unique needs of app publishers in Mainland China, where monetization is not just focused around advertising but also e-commerce and other channels. In time, we will expand our offerings in Mainland China that have already received great traction across Asia, providing our customers with core business infrastructure to advance the next generation of commerce.” 

Chien added, “In addition, we can already support businesses in Mainland China for cross-border expansion, and will be able to support our customers outside of Mainland China to tap into this growing and unique market.”

Meanwhile, Kosuke Sogo, CEO and co-founder at AnyMind Group, commented, “Under Ben’s entrepreneurial leadership, we have steadily grown the Greater China region over the years and I’m entrusting him to now scale our distinctive mix of technology and offerings into Mainland China, furthering our move to advance next-generation commerce across Asia. As a company, we’re always creating new value for our customers, not just through our technology, but also in opening up new possibilities for them, such as tapping into new markets to grow.”

Singapore – AnyMind Group, an end-to-end commerce enablement company, has launched a new HTML5 game feature on its publisher platform AnyManager called ‘AnyManager GAMES’. This enables web publishers to increase ad revenue sources by implementing a variety of games on their sites.

‘AnyManager GAMES’ enables web publishers to choose from a library of already-developed HTML5 games, try the games out in AnyManager, and implement these games on their desktop and mobile sites by implementing a single JavaScript tag. In addition, publishers can implement a variety of ad formats on their selected games including banner and interstitial ad formats. 

With the new game feature, publishers can now increase their means of ad income without the need to develop their own games or create additional content, whilst providing users with a new point of engagement on their sites. 

AnyMind Group said that with this new feature, it looks to expand its publisher base and available inventory for publishers, and provide advertisers in Asia and internationally with access to a greater ad inventory pool. 

Hitoshi Maruyama, managing director of publisher growth at AnyMind Group, said that they are entering the age of next-generation commerce, where business can be done through a single platform, is borderless and open, and data can be utilised and maximised freely across traditionally siloed business functions. 

“We have empowered publishers in Asia for the past five years through our constantly growing suite of solutions, and we will continue to move the needle for innovation to bring more growth to publishers,” added Maruyama.

In July 2022, AnyMind has raised ¥4b in funding, around US$91.7m, to strengthen the company’s advancement in the e-commerce enablement space and fund future acquisitions.