Singapore – Technology company AnyMind Group has announced that it will be forming a strategic partnership with Japan-based multi-channel network (MCN) UUUM with an objective of rebuilding the creator and influencer industry in Japan through mutual utilization of the resources from UUUM and AnyMind Group’s technology and data for influencer marketing and direct-to-consumer (D2C) offerings.
As an initial part of the partnership, both parties are looking at creating the largest influencer network in Japan for marketers, with a launch date set for the second quarter of this year. This network will enable marketers and agencies in Japan to tap on the largest-combined pool of content creators available, combining UUUM’s creators, expertise, and reach with AnyMind Group’s proprietary software, along with creators from AnyMind Group-owned GROVE.
In addition, UUUM will look to launch influencer D2C brands by tapping on AnyMind Group’s tools including AnyFactory (for cloud manufacturing) and AnyShop (for e-commerce), with further details to be announced later this year.
For Kosuke Sogo, CEO and co-founder of AnyMind Group, their partnership with UUUM is all about “creating the infrastructure for next-generation businesses in Japan.”
“AnyMind Group has been creating intrinsic value for individuals and businesses across 13 markets around the world, with a focus on developing and providing technology and data-driven platforms, along with supporting businesses in the D2C domain. [This] will become a core foundation for rebuilding the creator and influencer industry in Japan and the world. We will continue to create synergies with UUUM and provide even more value for influencers and brands,” Sogo stated.
Meanwhile, Kazuki Kamada, CEO of UUUM said, “We are convinced that this partnership will enable us to realize a completely new influencer marketing across industries and to propose an evolved marketing plan by promoting data utilization. Together with AnyMind Group, we will open up a creator-influencer-driven future.”
