Singapore – AnyMind Group, an end-to-end commerce enablement company, has today launched new features on AnyCreator, a platform for influencers and content creators, including functions for the management of fans, chat and email communication, and creating and delivering surveys.

The features come at no cost but are available by invitation-only. Among the new features is the new chat function where the group’s conversational commerce platform, AnyChat, has now been integrated into AnyCreator, enabling communication across connected messaging apps and platforms.

New functionalities also include those for email and surveys. Users can now create, schedule, and deliver emails as well as track email performance. For surveys, creating survey forms is now enabled where users are able to view and export responses and deliver these forms. Most especially, a new capability allows users to map, manage, and view people who have purchased a product from the influencer’s own brand – through the integration with Shopify – and also those that have communicated with the influencer through chat or email, and/or participated in a survey created by the influencer. 

The new features, together with the ‘link in bio’ feature launched last month, look to advance AnyCreator from being just a platform for influencers to join influencer marketing campaigns and glean social media insights, into an all-in-one platform for influencers to grow.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “We are looking to make it exciting for influencers and content creators to do business and grow – from content monetization and strategy to creating, launching, and growing their own brands and products – providing influencers with the technology to do just that. With influencers interacting with their followers across multiple channels in addition to social media, we can now power this engagement out of a single platform.”

The company first started working with influencers for brand collaborations on its influencer marketing platform AnyTag, and in 2019 expanded into content monetization and distribution with the acquisition of Thailand’s Moindy and the launch of its own influencer network.

In 2020, the company launched a program that enabled influencers to create and launch their own brands and products by tapping on platforms such as AnyFactory for manufacturing and AnyLogi for logistics, and in 2021, launched PopBox, an online retail store for influencers to sell their products.

Singapore — AnyMind Group, an end-to-end commerce enablement company that started in 2016, has announced the public launch of its conversational commerce platform, AnyChat. The tool is optimised to help businesses digitise online CX and CS which was limited traditionally to retail assistants in brick-and-mortar retail stores.

Presently, AnyChat provides e-commerce and direct-to-consumer (D2C) businesses with a platform to easily manage and execute real-time chat conversations across chat apps, facilitate purchases, and design chat flows for end customers. This will allow AnyChat users to design and trigger automated end-user notifications and messages for purchase confirmation, product delivery, offers and discounts on products, and more, by tapping on customer and purchase information from e-commerce platforms. When integrated, these components intend to replicate the support that shoppers experience from an actual retail store assistant.

In addition to these features, the platform also supports the storage, analysis and utilisation of conversation data for chat flow and conversion optimization, and will be connected with other AnyMind Group platforms such as the company’s logistics management and marketing platforms. AnyChat is currently integrated with LINE, with plans to subsequently be connected with other chat and e-commerce platforms.

Kosuke Sogo, CEO and co-founder of AnyMind Group, commented on the launch of AnyChat, saying, “Over the years, we’ve constantly expanded the depth and breadth of our products across the spectrum of commerce, from cloud manufacturing and e-commerce enablement to marketing, logistics management, and publisher and creator monetization. AnyChat further expands our capabilities in driving our purpose to make it exciting for everyone to do business, enabling greater efficiency and effectiveness for online commerce.”

The company has started delivering AnyChat on select brands from its ‘D2C for Influencers’ program in Japan and Thailand, and will subsequently launch the platform across its various markets to both influencer D2C brands and enterprise D2C brands.

AnyMind Group is currently operating out of 13 markets across Southeast Asia, East Asia, India and the Middle East and focuses on two business areas termed ‘Brand Commerce’ and ‘Partner Growth’.