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Tag: Influencers

Colgate Optic White kdrama series launch
Colgate Optic White Purple rolls out episodic influencer K-drama series
Posted on June 19, 2026
by Aliza Carmona
Hong Kong – Colgate Optic White Purple has launched ‘The Purple Café’, an APAC-wide social-first campaign anchored on a six-part episodic series featuring prominent Asian influencers. The six-part series — created in collaboration with WPPCP, WPP Media, WPP Production, and Ogilvy ANZ — features Asian...
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0225 FINNIX Tellscore
FINNIX, Tellscore roll out ‘The Creator Lab’ to support aspiring content creators
Posted on February 25, 2026
by Melissa Reyes
Bangkok, Thailand – SBCX’s digital lending platform FINNIX has partnered with influencer marketing company Tellscore to launch “The Creator Lab,” a programme designed to equip aspiring content creators with practical skills across the content production value chain. The initiative brought together selected...
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TH TAT Healing Luxury
TAT rolls out influencer-led campaign to lead Thailand’s positioning as a ‘recovery destination’
Posted on January 23, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
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Meta cracks down on PH celebrity pages promoting online gambling amidst CICC’s latest campaign
Meta cracks down on PH celebrity pages promoting online gambling amidst CICC’s latest campaign
Posted on July 21, 2025
by Teddy Cambosa
In total, 20 influencers were included in the first batch submitted by Digital Pinoys and endorsed by CICC to Meta.
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Finfluencers now regarded as advertisers under Malaysia’s revised guidelines for capital market product promotions
Finfluencers now regarded as advertisers under Malaysia’s revised guidelines for capital market product promotions
Posted on March 31, 2025
by Teddy Cambosa
The revised framework will introduce new requirements for finfluencers who independently promote capital market products and services without being engaged as marketing agents by an advertiser.
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LG-campaign
LG’s new campaign aims to boost positivity in social media feeds worldwide
Posted on May 30, 2024
by Aliza Carmona
LG Electronics (LG) has launched its latest global campaign called ‘Optimism Your Feed’ which helps bring more balance to social media feeds with positive social media content.
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India’s ad regulation reveals lack of brand transparency amongst influencers major drawback for consumer support
India’s ad regulation reveals lack of brand transparency amongst influencers major drawback for consumer support
Posted on February 17, 2023
by Teddy Cambosa
According to said data, 43% of the respondents agree that it is worth distancing themselves from the brand if they fail to disclose their brand affiliation. Other reasons include repetitive content (42%) and over-promotion of a product or service (41%).
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Stellar Ace unveils digital avatar influencers WINKmets
Stellar Ace unveils digital avatar influencers WINKmets
Posted on August 9, 2022
by Teddy Cambosa
According to Stellar Ace, working with the WINKmets as influencers, partners and advertisers can create customisable and engaging content.
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Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living
Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living
Posted on May 26, 2022
by MARKETECH APAC
The brand has roped in 10 influencers from the region that would aim to strengthen the advocacy on sustainable practices amongst communities in APAC and MEA.
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AnyMind Group amps up influencer platform with new fan management feature
AnyMind Group amps up influencer platform with new fan management feature
Posted on May 19, 2022
by MARKETECH APAC
AnyMind Group has launched new features on AnyCreator including functions for the management of fans, chat and email comms, and also for delivery of surveys.
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