Singapore – Air conditioning brand Close Comfort, which has a presence in Australia, Singapore, Pakistan, and Indonesia, has recently launched a new character to represent its brand – ‘Ooh’.
With Ooh, Close Comfort adds to their beloved mascot family a cartoon character that they aim to appeal to children as to provide an easily recognizable character to customers.
Close Comfort is a personal air conditioning startup, founded in Australia by veteran engineer and researcher, Professor James Trevelyan. Close Comfort’s main proposition is sustainability – with the mission to provide environmentally friendly cooling solutions.
Ooh is set to become a familiar face all around Singapore as he appears in Close Comfort’s advertisements.
The story behind Ooh’s pancake-flat face is its fondness of pressing its nose against store windows in the hope of getting a look at Close Comfort’s nifty units. Over time, it starts to look more and more like the unit itself.
Close Comfort’s CEO and Director James Trevelyan commented that he is thrilled to finally be able to introduce Ooh to their audiences.
“Ooh is not just the embodiment of our unit but also for all we stand for – sustainable cooling. We hope to reach out to many more families and help them keep cool and comfortable in an affordable yet sustainable way,” said Trevelyan.
