Manila, Philippines – As the Philippine arm of e-commerce platform Lazada celebrates the middle of this year, they have recently appointed Philippine actor Alden Richards as its latest brand ambassador, which coincides with Lazada’s upcoming ‘6.6 Mid-Year Sale’ happening from 6 to 8 June.
Richards, who is recently signed as an actor to Philippine media network GMA, is best known for his multiple roles on Filipino television, including as on-screen partner of Philippine actress Maine Mendoza on the popular TV segment ‘Juan For All, All For Juan’ on noontime show ‘Eat Bulaga’. Aside from his roles on TV series such as ‘Ilustrado’, ‘Victor Magtanggol’, and ‘Destined to be Yours’, he is also a recording artist, entrepreneur, and online gaming streamer.
“I am very grateful to be a part of the Lazada family. I had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged. I’m definitely looking forward to this year’s 6.6,” the actor stated.
Meanwhile, Neil Trinidad, chief marketing officer of Lazada Philippines, commented, “We are half-way through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time.”
Richards joins other local brand ambassadors of Lazada in the current lineup such as local actress Kathryn Bernardo, Philippine pop group SB19, and social media star Mimiyuuuh
The upcoming Lazada 6.6 Mid-Year Sale will allow shoppers in the Philippines to join, play, and stand to win ₱10m worth of vouchers and prizes on Lazada’s ‘6.6 Game-Game Super Show! 6.6 Sa Premyo at 6.6 Sa Saya’ this 5 June at 10:15PM, which will be livestreamed on LazLive on the Lazada app and GMA Network, and will be hosted by the whole lineup of Lazada Philippines’ brand ambassadors.
