Singapore – AirAsia launched the “YASSS to Holiday Quickies” project, which aims to revive Singaporeans’ love of travel and adventure.
Originally launched in 2019 as “Holiday Quickies,” this travel advertisement has sparked the desire to travel and adventurous spirit of many Singaporeans. AirAsia’s network of 130 destinations, including 15 direct routes from Singapore, has been embraced by tourists seeking the beauty of fast travel by enabling them to go on short, stimulating trips.
On Saturday, July 29, 2023, AirAsia launched PlayLive!, a voice-activation game on Clear Channel Singapore’s digital screen, where participants had a chance to win free flights by screaming “YASSS” for 10 seconds, enhancing AirAsia’s brand image as a lifestyle-oriented airline.
Speaking about the launch, Logan Velaitham, CEO of AirAsia Singapore, expressed, “We are excited to relaunch this successful campaign in Singapore with the return of our popular ‘YASSS to Holiday Quickies.’”
He added, “What better way to reintroduce it than partnering with Clear Channel’s interactive voice-activation digital screen to not only get our guests to scream on top of their lungs for free flights, but also get our brand on top of their minds for future travel opportunities.”
“As we are back in full swing with frequencies and capacities akin to pre-pandemic levels, with 15 destinations from Singapore, we look forward to flying Singaporeans to their much-needed and well-deserved holiday locations, always at the best-value fares possible,” Velaitham said.
