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Tag: Travel Marketing

WN Interview Putri Luciana Kuswara of Yango Ads
What’s NEXT: Yango Ads’ Putri Luciana Kuswara on using adtech to turn shifting travel demand into scalable growth
Posted on February 19, 2026
by Lyene Marie Darang
In 2026, travelling fueled by food and not just by destinations is no longer a trend. In fact, research from Agoda revealed that apart from driving tourism, food has become a core element in enticing tourists. Indonesia, for instance, was regarded as a Destination Champion from the annual La Liste awards,...
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Maybank Singapore reimagines credit card launch with American Tourister collab
Maybank Singapore reimagines credit card launch with American Tourister collab
Posted on September 17, 2025
by Teddy Cambosa
According to Maybank, the campaign blends “the practicality of cashback and rewards with the aspirational appeal of travel gear,” positioning the launch as both a financial product and a lifestyle statement.
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Prashant Kala on how Agoda aims to make media solution powered campaigns resonate at every touchpoint
Prashant Kala on how Agoda aims to make media solution-powered campaigns resonate at every touchpoint
Posted on February 20, 2025
by Teddy Cambosa
As consumer expectations for relevancy continue to rise, businesses are increasingly investing in sophisticated media solutions that enhance engagement, maximise ROI, and drive higher conversion rates in an increasingly competitive landscape. 
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STB strengthens ties with Traveloka in new MOC to enhance Southeast Asia travel experiences
Posted on February 13, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
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Around 3 of 5 SG travellers note having at least one airline loyalty program: survey
Posted on December 11, 2023
by Teddy Cambosa
According to the most current YouGov Surveys data, three out of every five Singaporean customers (61%) are members of at least one airline loyalty program. 
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L’Oreal Travel Retail APAC, Alipay+ enter partnership to further understand regional purchasing behaviours
L’Oreal Travel Retail APAC, Alipay+ enter partnership to further understand regional purchasing behaviours
Posted on December 1, 2023
by Teddy Cambosa
The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences.
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Philippine Airlines, Expedia team up to launch one-stop travel website
Posted on September 20, 2023
by Aliza Carmona
Philippine Airlines (PAL) joined forces with travel technology company Expedia Group to launch its one-stop travel website, PAL Holidays, that offers travellers a convenient and comprehensive platform for all their travel needs.
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MARKETECH-PHOTOS
Travel services platform Klook launches 'Klook Kreators' to inspire wanderlust and promote travel
Posted on September 8, 2023
by Aliza Carmona
Experience and travel services platform Klook launched its ‘Klook Kreator Program’ to inspire people to invest in travelling and unique experiences.
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AirAsia launches latest travel campaign to encourage Singaporeans to travel 
Posted on August 4, 2023
by Teddy Cambosa
Originally launched in 2019 as "Holiday Quickies," this travel advertisement has sparked the desire to travel and the adventurous spirit of many Singaporeans.
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Traveloka completes jump to lifestyle super app, unveils SG ambassador
Traveloka completes jump to lifestyle super app, unveils SG ambassador
Posted on March 1, 2022
by Teddy Cambosa
In commemoration of its 10th anniversary, Traveloka confirms its jump to lifestyle super-app and unveils its new brand ambassador.
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