Indonesia – The airasia Super App in Indonesia has recently elevated Boni Andika, its former head of brand marketing for delivery vertical, to be its new head of marketing.
As the new head of marketing, Andika will be responsible for managing all the brands under airasia Super App, including airasia travel, travelmall, flights, and hotels, as well as food, and more to come. Through highly engaging marketing strategies and immersive brand experience, Andika and his team will also be connecting consumers to elevate the super app’s value offerings.
In an interview with MARKETECH APAC, airasia Super App said that Andika has shown outstanding performance in less than six months of the super app’s presence in Indonesia, and therefore, they believe his appointment will bring a greater achievement as they are consolidating everything to strengthen their position in the industry.
When asked about the area of the platform’s marketing business is he looking to focus on and his goals for the marketing team in Indonesia, Andika said that they want to create creative content and a community that entices the super app’s members and audiences based on various relevant interest groups and channels.
He further shared, “As the trend of marketing technology has risen nowadays, having a robust marketing strategy isn’t enough anymore. Data utilisation holds an important role for marketers to modernise and specify the marketing approach to reaching the right target audience. For example, personalised product recommendations or unique discounts can be shared using unique customer data such as psychographics or real-time engagement with our brand.”
“In airasia Super App, we interact with a single consistent key message ‘It’s Super’ across all business verticals and campaigns, through the most relevant and appropriate channels. We want our customers to see, feel, taste, and experience the SUPER in everything they do with airasia Super App,” Andika noted.
