Sydney, Australia – Independent agency This is Flow has added AirAsia to its client portfolio following a competitive pitch and the airline’s return to the market following COVID.
Under the partnership, This is Flow will work with AirAsia across a full suite of marketing services, including media planning and buying in Australia and New Zealand. The agency will also run key market activations and manage social content, influencers, and creatives through Flow’s partners, L&A Social.
“We are thrilled to work with This is Flow as our chosen strategic partner to take our brand to the next level in Australia and New Zealand in two key markets we are returning to first, post pandemic,” said Karen Chan, AirAsia Group’s chief commercial officer.
Meanwhile, Jimmy Hyett, founder and CEO of This is Flow said that the agency is seeing renewed excitement about international travel and commented about what Flow can bring to AirAsia.
“With a vibrant brand and a passionate team, Flow can add to the mix lots of fun activations, great media, and engaging content – when combined, makes AirAsia a dream client to work with, and we’re so excited to be a part of their growth story in a rebounding travel industry,” he added.
This is Flow has also previously won the media account of cruise operator Carnival Australia and its four brands in ANZ.
