Travel campaign Archives - MARKETECH APAC

Malaysia – The Taiwan Tourism Administration in Kuala Lumpur has collaborated with renowned local artist Book of Lai to launch the vibrant ‘Jom Taiwan: Ride the Adventure’ campaign, aimed at enticing more Malaysian travellers to explore Taiwan.

The campaign features four key themes: “Jom Taiwan Makan-makan (food),” “Jom Taiwan Lihat-lihat (sightseeing),” “Jom Taiwan Main-main (activities),” and “Jom Taiwan Rasa-rasa (culture or aesthetic),” each showcasing Taiwan’s culinary delights, stunning scenery, thrilling activities, and vibrant cultural heritage. These themes are prominently displayed at the Kuala Lumpur Monorail and the bustling Bukit Bintang MRT station.

Malaysian illustrator Book of Lai has transformed the KL Monorail and its surroundings into an immersive space that allows commuters to experience the unique allure of Taiwan. This creative installation makes them feel as though they are surrounded by Taiwan’s breathtaking landscapes, sparking their enthusiasm for visiting the country.

At the launch press conference, James Bu, representative of the Taipei Economic and Cultural Office in Malaysia, stated, “From January to May this year, more than 200,000 Malaysians travelled to Taiwan, a nearly 20% increase compared to the same period last year. With the theme ‘JOM Taiwan: Ride the Adventure,’ we are using fantastical illustrations to showcase Taiwan and attract Malaysians to explore Taiwan’s food, attractions, and culture, experiencing our warm hospitality.”

Actor Jack Tan, star of the film “Abang Adik,” expressed that “the most beautiful scenery in Taiwan is its people,” emphasising the warmth and friendliness he encountered during his visit.

Malaysian Muslim actress Soffwany Yusoff also highlighted that Taiwan boasts numerous halal-certified restaurants and a wide variety of halal food, making it an ideal travel destination for Muslims. She also enthusiastically praised Taiwan’s beef noodles.

Singapore – With the launch of its new travel campaign ‘Shall We Just Go?’, Changi Airport Group aims to show that one can enjoy the thrill of travelling without the hassle of planning every minute of the trip.

Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1.

Each of the mysterious destinations in the 12-week campaign is served by direct flights from Changi Airport within a four-hour flying radius. Competition participants simply have to indicate that they can take off in the next 30 days, and will be in the running for the draw.

With the campaign being open to all Singapore residents, two lucky winners will be selected every week, with one of them being a Trust Bank customer. Two more winners will be selected towards the end of the campaign and winners can choose their holiday destination from any of the six. Additionally, this prize package includes a pair of return air tickets and S$500 worth of Trip.com vouchers for accommodation.

Launched in partnership with travel agency Trip.com and Trust Bank, Changi Airport’s ‘Shall We Just Go?’ campaign features offerings by Trip.com, and travel solutions by Trust Bank to help the winners attain a worthwhile and meaningful travel experience.

Lim Ching Kiat, executive vice president for air hub and cargo development of Changi Airport Group, said, “Here at Changi Airport, we believe that travel should be an exhilarating adventure. ‘Shall We Just Go?’ aims to capture the joy of spontaneity and anticipation of travel, blended with the ease of embarking on journeys without preconceived notions and meticulous planning.”

“We see this campaign as the start of a movement aimed at promoting ‘simpler’ travel, leveraging the wide connectivity that Changi Airport offers as an air hub, affordable airfares, and the numerous lesser-known destinations in the region waiting to be uncovered for that unique experience you can call your own. The campaign also supports our airline partners and the myriad of destinations that they fly to,” he added.

‘Shall We Just Go?’ is part of a broader campaign under a memorandum of understanding (MOU) between CAG and Trip.com Group to spur travel. The MOU deepens the partnership between the two companies, tapping into Trip.com’s reach in the world’s largest outbound travelling market and Changi Airport’s strong connectivity to cities in the Southeast Asian region, many of which are popular with both Singapore and Chinese travellers.

Singapore – AirAsia launched the “YASSS to Holiday Quickies” project, which aims to revive Singaporeans’ love of travel and adventure.

Originally launched in 2019 as “Holiday Quickies,” this travel advertisement has sparked the desire to travel and adventurous spirit of many Singaporeans. AirAsia’s network of 130 destinations, including 15 direct routes from Singapore, has been embraced by tourists seeking the beauty of fast travel by enabling them to go on short, stimulating trips.

On Saturday, July 29, 2023, AirAsia launched PlayLive!, a voice-activation game on Clear Channel Singapore’s digital screen, where participants had a chance to win free flights by screaming “YASSS” for 10 seconds, enhancing AirAsia’s brand image as a lifestyle-oriented airline.

Speaking about the launch, Logan Velaitham, CEO of AirAsia Singapore, expressed, “We are excited to relaunch this successful campaign in Singapore with the return of our popular ‘YASSS to Holiday Quickies.’”

He added, “What better way to reintroduce it than partnering with Clear Channel’s interactive voice-activation digital screen to not only get our guests to scream on top of their lungs for free flights, but also get our brand on top of their minds for future travel opportunities.”

“As we are back in full swing with frequencies and capacities akin to pre-pandemic levels, with 15 destinations from Singapore, we look forward to flying Singaporeans to their much-needed and well-deserved holiday locations, always at the best-value fares possible,” Velaitham said.

Hong Kong – To make it easier for riders on the platform to plan their travels and have a ‘stress-free ride’ to and from the Hong Kong International Airport, Uber has announced the launch of its new feature, ‘Uber Travel’, along with its ‘Peace of Mind with Reserve’ campaign that offers trip promotions and travel amenities.

The new feature and campaign will help travellers from planning their trip, reserving a ride to the airport, to getting a complimentary travel kit including an eye mask and traveller sim card.

With Uber Travel, Hong Kong travellers can plan on ground transportation ahead of important occasions. It will also enable riders to see all of their travel itineraries, such as flights, hotels and rides, all in one button.

In partnership with AwardWallet, Uber Travel also offers riders the option to manually import

and organise hotels, flights, and restaurant reservations into a single itinerary view. With this and Uber’s ride reservation feature Uber Reserve, the platform promises a ‘more reliable and stress-free ride experience.’

“We want every Uber trip experience to be comfortable and effortless. To celebrate the strong comeback of international travel and the government’s ‘Happy Hong Kong’ Campaign, we are offering travelers and our platform’s riders with trip promotions to try Uber Reserve – a feature that allows riders to book a ride through the app for up to 30 days ahead,” said Estyn Chung, general manager of Uber Hong Kong.

Chung added, “Whether at home town or overseas, Uber wants to make sure every trip of our riders is being well taken care of, and they can always count on the comfortable familiarity of an Uber experience.”

This follows Uber’s launch of Journey Ads in Australia, its first advertising option that is targeted for purchase-minded riders.

Hong Kong – Global hospitality brand Marriott International has recently unveiled its new travel program ‘Good Travel with Marriott Bonvoy’, a campaign befitting the purpose of meaningful travel in the APAC region.

Marriott’s new travel campaign aims at travelers looking to create a meaningful impact on the places they visit by providing an opportunity for them to forge first-hand connections with local communities and the environment during their stay, promoting both cultural understanding and positive change between the tourists and the locals.

The ‘Good Travel with Marriott Bonvoy’ will be offering curated purpose-driven experiences that focus on three distinct pillars, namely ‘Environmental Protection’ which aims to support the resiliency of the natural environment due to environmental degradation, pollution, and climate change; ‘Community Engagement’ which aims to create a positive impact in the communities where Marriott International properties operate through cultural education or volunteerism, and ‘Marine Conservation’ which aims to restore and preserve marine ecosystems and species.

Tourists can enjoy tourist visits that range from mangrove conservation in Fiji, coral transplantation and restoration in Okinawa and Maldives, beach cleanups in Sanya and Busan, to food redistribution in Bali.

“One of the growing trends we’re observing is how conscious guests are of their personal impact on the destinations they visit. The launch of Good Travel with Marriott Bonvoy aspires to shift the way vacations are perceived – from pure leisure to value-adding opportunities to learn more about the natural environment and forge new connections with the local community,” said Bart Buiring, chief sales and marketing officer of Marriott International Asia Pacific.

He added, “Our ambition is to expand the program to most of our Asia Pacific leisure destinations over time, and be ready to welcome guests with meaningful travel experiences once travel returns.”

The program pilots at 15 Marriott International hotels across Asia Pacific.