Kuala Lumpur, Malaysia – As MARKETECH APAC makes its first debut of the What’s NEXT 2023 conference in Malaysia, software company Adobe joins us as a platinum sponsor for What’s NEXT 2023: Marketing in Malaysia.
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
Gaurav Kumar, principal solution consultant at Adobe, will be presenting a keynote presentation dedicated to how marketers can utilise generative AI to improve a business’ growth strategy.
Meanwhile, Chin Wee Ko, manager and principle solution consultant for Southeast Asia at Adobe, will be joining a panel discussion alongside Cynthia Tang Hwee Jing, head of customer experience at Sunway Malls and Su Ling Tan, head of customer experience and services at Touch ‘n Go Group, moderated by Umar Saibukandu, head of marketing automation, acquisitions and analytics at ADA Asia; to discuss how can brands focus on a more customer-centric CX approach. Moreover, they will also discuss how marketers can proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement.
Teddy Cambosa, deputy regional editor at MARKETECH APAC, commented, “In the orchestration of business success, customer experience is the virtuoso, and generative AI is the revolutionary score. By harmonising the art of understanding with the precision of technology, businesses conduct a symphony of satisfaction. Customer experience strategies, powered by generative AI, compose not just transactions but narratives of loyalty. It’s not merely about meeting expectations; it’s about predicting desires. We look forward to Adobe spearheading industry-forward conversations on how marketers can be ready for the future of generative AI and customer experience strategies for their business.”
What’s NEXT 2023: Marketing in Malaysia is part of the trilogy of conferences from MARKETECH APAC’s “What’s NEXT 2023-2024” series. The conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Boost, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, and Touch ‘n Go Group.
Head over to the official event site to see the full agenda of What’s NEXT 2023: Marketing in Malaysia.
