Hong Kong – Global health and beauty retailer A.S. Watson Group has announced that they have signed an agreement with South Korean beauty brand Amorepacific to bring more K-beauty products for consumers in Asia.
According to Malina Ngai, CEO of A.S. Watson Asia and Europe, its partnership with Amorepacific started out in 2019, and have expressed great interest to take this partnership to new heights. Ngai also added that K-beauty product demand in Asia and Europe will continue to grow due to being lauded for use of creative ingredients combined with science-backed formulas.
“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture,” Ngai said.
She added, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”
Meanwhile, Sangmok Lee, president of Amorepacific Group, commented, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”
Amorepacific signed a deal with regional e-commerce platform Shopee back in 2021 to bolster the beauty group’s regional reach in Southeast Asia.
