Mumbai, India – Global consumer electronics company Samsung has recently announced the inauguration of its first online-to-offline (O2O) store in India at Mumbai’s Jio World Plaza mall. This new store inauguration aims to strengthen the company’s grip in the Indian electronic market.
The store, called Samsung BKC, will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios. Moreover, the new store will feature Samsung’s premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
According to Samsung, Samsung BKC aims to re-imagine the retail shopping experience and unlock new possibilities for their customers by bringing the best of both online and offline worlds.
Moreover, it also noted that Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff. These products can be also delivered not just in Mumbai but anywhere in the country.
Samsung BKC is divided into eight unique lifestyle zones that showcase to customers how Samsung products, individually and as part of Samsung’s connected multi-device ecosystem (SmartThings), can offer convenience to them. These zones cater to different passion points, ranging from gaming and entertainment to art and yoga to cooking and laundry management.
JB Park, president and CEO at Samsung Southwest Asia, said, “Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about.”
He added, “We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology. Samsung BKC will also organize ‘Learn @ Samsung’ workshops, bringing together Samsung’s innovations with people’s passions.”
