Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has announced the appointment of Desmond Ho as its new group director of creative and digital experience. In the new role, Ho will lead the agency’s Malaysian creative team while driving innovative digital experiences across the region.
He brings with him 19 years of helming creative projects both in-house, and in agencies. His appointment is part of Lion & Lion’s growth plan to further expand their offerings in the digital space, especially with regards to new technologies and developments in the digital, Web3, and social media landscape.
Prior to joining Lion & Lion, he worked internationally in China as head of digital creative solutions for the smart electric vehicle company AVATR. He also previously served as creative director for 180 China, as the e-commerce creative lead for Apple, Nike, and Estée Lauder at Publicis Commerce, and was creative partner at TianYuKong
Ho will report directly to Cheelip Ong, regional chief creative officer at Lion & Lion.
Speaking on his appointment, Ho said, “My passion is creating unique brand experiences through the combination of insights, technology, and creativity that come together to tell a brand narrative. I am very excited by the strategic, digital, and creative focus of Lion and Lion and having worked under Cheelip’s leadership before, seeing him transform agencies successfully both in China and now with Lion and Lion, I am confident in his vision for growth and am glad to lead new possibilities for clients in Malaysia and the region.”
Meanwhile, Ong commented, “As a creatively-driven, digital-first agency, it is hyper important for us to constantly move the needle forward and meet change where it happens. With the opportunities that are unfolding in the spaces of the Metaverse, Web3, social commerce, and e-Gaming, brands and consumers require new experiences that will engage them. Desmond will help accelerate our creative offerings across all digital frontiers to drive progress for our creatives and our clients.”
