DDB Mudra Group announces Anand Murty as new head of strategy

Mumbai, India – Advertising agency DDB Mudra Group has appointed the former executive vice president and head of strategy at creative firm Taproot Dentsu, Anand Murty, to be its new head of strategy.

Murty’s career spans over 18 years. Prior to joining Taproot Dentsu, he also worked as the former senior planning director at creative agency Ogilvy and the former brand manager at consumer goods giant Reckitt Benckiser. In addition, Murty has led brands such as Sprite, Smartwater, Voltas, and Honda, as well as Pernod Ricard, and GSK, among others.

As part of his new role, Murty will now be leading the strategy function for DDB Mudra’s offices, including Mumbai, Bengaluru, and Gurugram. He will be reporting directly to Amit Kekre, DDB Mudra Group’s national strategy head.

Commenting on his appointment, Murty said he is stoked to be a part of the team and it is an absolute privilege for him to work with the incredible set of planners that DDB Mudra has nurtured over the years. 

“I look forward to building and keeping up the momentum – and loving every moment of it,” added Murty.

Meanwhile, Kekre said, “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”