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Marketing Featured Southeast Asia

Bonsey Jaden welcomes Marvin Duval as new head of strategy

Singapore – Bonsey Jaden, a digital marketing and advertising agency backed by digital technology group CUE, has appointed Marvin Duval, former strategy partner at Digital APAC, to be its new head of strategy.

In his new role, Duval will be helping ready the smaller teams at Bonsey Jaden for new competition, while restructuring for smoother, more efficient collaboration internally.

Duval assumes the role with well-rounded experience beginning in the mid-2000s, with the initial goal of leaning towards the more creative aspects of advertising. Having handled communications, media, and consultancy throughout his career, Duval recalls a distinct lack of precision and insight in the industry at large; as the decade closed, he saw greater promise in the world of digital media. His overall interest in history, geopolitics, and current events keeps him flexible in his current role.

Moreover, Duval’s career has taken him back and forth between Europe and Asia, and touched on several points of the overall campaign process. He has worked with brands from a wide spectrum of industries, including projects with Tommy Hilfiger, Nestle, and FrieslandCampina. Over the years, he has learned the value of making brands and his own team as close to future-proof as possible, always keeping an eye out for the changes in tech in relation to the work, and tailoring strategy accordingly.

Commenting on his appointment, Duval said, “I have found that [Bonsey Jaden’s] culture demonstrates the antithesis of that. Here, we seem to understand fully that while skills are assets, we can’t always depend on our strengths—understanding and acknowledging weaknesses in one another can spell the difference between a campaign that works and a campaign that changes minds.”

Meanwhile, Daniel Posavac, co-founder and group CEO at Bonsey Jaden, shared that bringing Duval into the team is a huge step forward for them, and he truly believes that the future of their company and the branding landscape as a whole lies with those who know the rules well enough to be able to bend them and break them.

“Head of Strategy is a pivotal role for us because it sits at the intersection of data, technology, and creativity – and with his life and business experience, Marvin is perfect for the role,” said Posavac.

Most recently, Bonsey Jaden has appointed Sherwin Kukreja, former head of social media at digital telco Yoodo, to be its new head of social media. This new role is Kukreja’s re-entry into the agency end of the digital marketing and branding world.

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Marketing Featured East Asia

Wunderman Thompson HK announces key appointments in creative, strategic leadership

Hong Kong – Wunderman Thompson in Hong Kong has announced new appointments in its creative and strategic leadership teams namely Wilson Ang as executive creative director and Anant Deboor as head of strategy.

Ang was previously the group creative director at JWT while Deboor had spent more than a decade within the agency.

Ang joins the agency as one of the first creative leaders applying creativity and innovation into digital transformation for clients. In the past 20 years, Ang has worked on Hong Kong and regional accounts as varied as AIA, Disneyland, HSBC, IKEA, McDonald’s, Procter & Gamble and Samsung with over 10 of these years in digital and traditional leadership roles. 

Speaking on his appointment, Ang said, “2022 is destined to be a year of transformation. There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas or the wonderful management team one gets to learn from. WT is bubbling with opportunity, and I’m looking forward to working with WT’s creative force to explode its massive potential.”

Meanwhile, Deboor brings a wealth of varied experience, previously working client-side as a global head of strategic marketing, independent board-level marketing strategy consultant and advertising/branding agency-side business leader and planner across Asia-Pacific.

On his appointment, Deboor commented, “As someone who cut his teeth in the ‘thinking, planning’ Thompson world, it gives me immense pleasure to return to the family. New name, newer more advanced capabilities but the same awesome people, and still the same culture and feeling. Wunderman Thompson is home. And really looking forward to doing my bit to help WT Hong Kong return to being the biggest, baddest, most lusted after agency office in all of Asia-Pacific.”

Speaking on the appointments, Maggie Wong, chief executive officer at Wunderman Thompson Hong Kong, said, “We are absolutely delighted to welcome Anant and Wilson back to bolster our strategy and creative teams. Wilson brings with him the passion and expertise in fusing creativity and technology to deliver innovative and meaningful solutions. Anant is an accomplished strategist with decades of experience. I’m confident that they’ll inspire fresh perspectives and collectively take Wunderman Thompson HK to new heights.”

Meanwhile, Sheung Yan Lo, regional chief creative officer at Wunderman Thompson, commented on Wilson Ang’s arrival, “Wilson used to work with us in JWT and it’s great to welcome him back to our new family, Wunderman Thompson. He is one of the very rare creative talents in Asia who embraces data, technology and creativity in work to solve clients’ market challenges.”

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Marketing Featured South Asia

OMD India names Charul Tomar as its new head of strategy

Mumbai, India —The Indian division of the media agency network, OMD, has appointed Charul Tomar as its new head of strategy. She will be reporting to Anisha Iyer, CEO of OMD India.

Tomar holds an extensive understanding of the media industry with over 13 years of diverse experience having worked with leading market research and media agencies, like Kantar, Nielsen, and Mindshare, Tomar brings with her robust cross-functional experience in the market research, insights, and strategy and media analytics.

In her role at OMD, she will be spearheading impactful, strategic initiatives across the board, building upon existing strengths, and driving the next stage of OMD India’s growth story while working with key stakeholders to build a strong, strategic foothold in the region. She will also be in charge of accelerating efforts around nurturing a culture where attention and empathy are treated as valuable currencies to take a more humanistic approach towards the client and people relationships.

Furthermore, advancing the mandate of the organization, she will be instrumental in augmenting the Red Spine – OMD India’s nerve centre, ensuring that each component of the system remains interconnected in an efficient way. With a spotlight on furthering Omni’s potential and an emphasis on leveraging OMD Design – the robust and highly-adaptive end-to-end process by OMD, she is all set to further capitalize on emerging trends and make complex decisions faster. In essence, Tomar will be navigating OMD India in bold new directions to achieve exponential growth and success.

Speaking on the appointment, Iyer shared, “We are stoked to have Tomar on board with us. She is a fine strategic leader and frontrunner when it comes to having a pulse on the confluence of consumer, brand and insights.”

Iyer added, “Her appointment comes at a time when OMD India is undergoing significant momentum and one that is fuelled by the most promising talent in the industry. I am certain that Tomar’s valuable expertise, combined with her drive and commitment, will help us take our offerings to new heights. The future looks promising!”

Simultaneously, Tomar, said, “I am truly excited to be on board with OMD India, chiefly due to their commitment to futureproofing and their ability to adapt and innovate in an ever-changing marketplace. The agency exudes a strong vision and energy on the back of an exciting 2022 it has had so far, and I look forward to leveraging my experience to formulate game-changing strategies and deliver scalably business solutions, all while keeping empathy and attention at the core of what we do.”

With Tomar joining the team, the agency now has three highly driven and seasoned women leaders at the top. Iyer’s grand vision is one where diversity plays a huge role in growth and development and provides everyone equal opportunity to prove themselves, making talent the most valued asset.

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Marketing Featured ANZ

It’s Friday appoints Cate Mathers as head of strategy

Sydney, Australia – Newly-launched agency It’s Friday has appointed Cate Mathers as its head of strategy. Said appointment follows the agency’s recent unveiling, spearheaded by its founders Pete Bosilkovski, Vince Lagana and Jeremy De Villiers, as well as signing its first client, Domino’s

Mathers was previously the head of strategy at The Works, where she spent eight years working with the agency. She brings in to It’s Friday over 20 years of experience gained in creative, digital, CX and media agencies, where she has worked with clients such as McDonald’s, Canadian Club, Jim Beam, Qantas, Subaru, Playstation, Pepsi International, Telstra, Optus, and P&G.

She has also held high profile roles including global planning director of Jim Beam, head of digital at Leo Burnett, communications strategist and national head of social at media agency OMD.

Speaking about her appointment, Mathers said that she liked the agency ethos around brand energy, adding that she thinks sometimes the industry is guilty of overcomplicating things.

“Our job is to move things; be it people into action, products off shelves or services out the door. Energy is the force that causes things to move. And having the power to move things is what excites me as a strategist. The team at It’s Friday is top-shelf, and we have an ambitious founding client to get started on. It feels like the perfect storm. I’m excited by this collective force and looking forward to creating some seriously big energy behind Domino’s and more brands to come,” Mathers said.

Meanwhile, Bosilkovski commented that when they met Mathers, they knew that she was the perfect addition to the team. He added that Mather’s positivity and optimism are infectious, and that she has a great passion for tackling the most complex business problems and beautifully breaking them down.

He further added that it has been quite a journey for the agency in finding the right strategic leader for us. For them, they were on the hunt for a thinker who has strong convictions and an unrelenting energy and drive for taking the least convenient path in solving business problems.

“For us, it was important that we brought in someone who can impact a Brand’s Energy in a connected way. Having worked in some of the leading media, digital, CX and brand agencies, and on some of the biggest brands, Cate will be a force in helping shape our clients’ brand experiences across owned, earned, and paid channels, with equal energy. We’re very excited to have Cate come on the journey with us,” Bosilkovski concluded.

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Technology Featured ANZ

CX Lavender announces new leaders for client services, strategy

Sydney, Australia – Creative and technology agency CX Lavender has announced new appointments; firstly, Kirsty Angus as client services director to elevate the agency’s strategic services across the disciplines of technology, creative, data, and brand, while Jamie Parfitt has been elevated to the role of head of strategy, coming from his previous position as senior strategy director. 

Angus’ responsibilities at CX Lavender will include overseeing the company’s business management unit, managing strategic revenue, and driving new business. She has previously held senior strategy and management roles at Wunderman Thompson, Dare Digital, Leo Burnett, and AMV BBDO.

“I am looking forward to applying my strategic approach to business management and relationship skills to the CX Lavender’s suite of clients across financial services, retail and automotive,” she said regarding her appointment.

Meanwhile, Parfitt has been with CX Lavender for four years. He had previously worked with Westpac Group, AMEX and NBN as well as RAA and Ausgrid. 

“Strategy at CX Lavender is going from strength-to-strength. We’re fortunate enough to be given the opportunity to take the lead on an ever-more diverse breadth of projects with clients – from consulting on customer strategy, to creating connected digital experiences, to helping clients get more from their marketing automation,” Parfitt said.

He added, “At the heart of everything is our dedication to putting the customer’s self-interest first to help our clients fuel their continued growth.”

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Marketing Featured ANZ

We Are Social names new head of strategy, editorial director

Sydney, Australia – Socially-led creative agency We Are Social has appointed new significant leads to its Sydney team. Caitlin Hislop (pictured right)  has been tapped to assume the position of head of strategy, while Sarah Macrae (pictured left) is appointed to become editorial director.

The two join the 55-strong Sydney team as the company continues to strengthen its strategic and creative capability amid a growing client base.

Hislop joins from Tribal DDB, where she helped shepherd a period of strong growth in the agency working with key clients such as Kmart, Westpac, and Volkswagen. Previously, Hislop was group strategy director at Mindshare, where she led strategic thinking for IAG, IKEA, and HSBC.

For the appointment, Hislop will be leading a team of six strategists, research, and paid media specialists. The agency said that as part of the leadership team, she will be contributing to shaping the future of the business.

Meanwhile, Macrae comes to the role of editorial director after five years at publishing company Are Media which was previously Bauer Media. At the company, she headed commercial content and was able to work with brands CommBank, Dyson, Diageo, and Google for digitally-led content solutions.

She also directed the digital output for the publishing company’s purpose-driven content campaigns on financial literacy, gender parity, and coercive control. Previously, Sarah was a beauty editor in the UK and Australia, working on titles including Cosmopolitan, Woman, OK! Magazine and POPSUGAR.

For the new role, Macrae will be directing We Are Social’s editorial team which consists of 10 content editors and social media managers to ideate and create planned and reactive branded content and establish effective creative partnerships with influencers.

Macrae said, “The appetite for branded editorial continues to grow at pace. I’m so excited to join We Are Social and lead a team of editors and experts that are as immersed in culture as they are in the platforms. The work they’ve created in recent years has been best-in-class and I look forward to building on that to ensure our clients are always at the forefront of cultural conversations.”

Meanwhile, Hislop commented, “I’m thrilled to join the agency, having watched the formation of their leadership team with jealousy from afar. Suzie has an unbelievable reputation for developing talent and our client roster is impeccable so I can’t wait to get stuck in. I’ve always had a passion for understanding how and why people make decisions and that is at the heart of what the agency does. After all, social isn’t about platforms, it’s about people.”

Suzie Shaw, managing director at We Are Social, said, “We’ve enjoyed strong growth this year, which has seen us bring in some exceptional new talent, like Caitlin and Sarah. Their skills and experience are outstanding, and are already helping us go from strength to strength.”

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Marketing Featured South Asia

Vishal Nicholas expands role at dentsu, to be dentsu Impact’s new head of strategy

Mumbai, India – Vishal Nicholas, the current head of planning and strategy at dentsuMB, formerly dentsu India, is now also taking the role of head of strategy at dentsu Impact, where he will be managing the planning and strategy for South, Mumbai and Delhi branches for both the agencies.

Nicholas has had stints at Lowe Lintas and McCann where he worked on Flipkart, Tata Tea’s JaagoRe platform, Myntra, TVS Motors, to name a few.

“Ever since I joined dentsu, I’ve always been excited about the Eastern approach to building brands with simplicity and second-order thinking at its core. With dentsuMB, the combination of the East and West make it even more compelling. And with Dentsu Impact’s fantastic roster of clients, I look forward to achieving greater business outcomes for them,” he said, regarding his appointment

He will continue to report to Sidharth Rao, CEO at dentsuMB Group.

“As we continue to strengthen and reshape our creative offering in the Indian market, we needed a planning leader who has experience with both traditional and new-age businesses; and Vishal was the obvious choice to steer the strategy product for both dentsuMB and Dentsu Impact,” Rao said.

Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies dentsu Webchutney, dentsu One and Taproot Dentsu.

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Marketing Featured South Asia

DDB Mudra Group announces Anand Murty as new head of strategy

Mumbai, India – Advertising agency DDB Mudra Group has appointed the former executive vice president and head of strategy at creative firm Taproot Dentsu, Anand Murty, to be its new head of strategy.

Murty’s career spans over 18 years. Prior to joining Taproot Dentsu, he also worked as the former senior planning director at creative agency Ogilvy and the former brand manager at consumer goods giant Reckitt Benckiser. In addition, Murty has led brands such as Sprite, Smartwater, Voltas, and Honda, as well as Pernod Ricard, and GSK, among others.

As part of his new role, Murty will now be leading the strategy function for DDB Mudra’s offices, including Mumbai, Bengaluru, and Gurugram. He will be reporting directly to Amit Kekre, DDB Mudra Group’s national strategy head.

Commenting on his appointment, Murty said he is stoked to be a part of the team and it is an absolute privilege for him to work with the incredible set of planners that DDB Mudra has nurtured over the years. 

“I look forward to building and keeping up the momentum – and loving every moment of it,” added Murty.

Meanwhile, Kekre said, “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”

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Marketing Featured ANZ

Paper Moose Australia hires James Sykes as new head of strategy

Australia – Independent creative agency Paper Moose in Australia has appointed James Sykes, former marketing director of beverage company Nexba, to be its new head of strategy.

Sykes brings with him 15 years of experience working with communications company WPP’s European creative, design, and media agencies. He has also previously worked as the director of management consulting firm GET Strategy Consulting Australia, and the chief marketing officer for beverage company Beam Suntory APAC and Latin America. Sykes’ talent was recognized in his works with bourbon whiskey brand Jim Beam and whiskey brand Canadian club, which deems to be Australia’s staple brands.

In his new role, Sykes will be leveraging his veteran experience in both agency and client-side. He will also be bolstering the agency’s overall strategy.

Sykes shared that his bent was always spotting the ideas that make a difference and driving them home, striking a degree of risk that works for everyone.

“Moose is a decade-long example of how I always imagined agencies should be, but never quite materialized. Moose is all scrum, no silo, with production, tech build, and design under one roof. It shortens the distance between idea and reality, so it feels like coming home to a renovation I never quite finished,” said Sykes.

Meanwhile, Nick Hunter, the CEO and co-founder of Paper Moose, commented that having a strategy expert like James is incredibly exciting. 

“His wealth of experience across business strategy, comms strategy, and new product development is a thrilling complement to our creative offering and I’m very much looking forward to him sharpening all aspects of our strategy even further,” said Hunter.

Just recently, the agency has announced the appointment of its two new creative directors for the creative department, namely Jeremy Willmott and Kate Holdsworth.