Marketing Featured Southeast Asia

DDB Mudra Group appoints two new strategy chiefs

India – DDB Mudra Group has announced the appointment of Anand Murty as the national strategy head for DDB Mudra and Mehak Jaini as the national strategy head for 22feet Tribal Worldwide. They will lead the group’s promise of a cohesive view across advertising, digital marketing and media. 

The company’s unique structure offers strategists an opportunity to define and track the complete consumer journey. Their teams will match the principles of brand planning – a deep grasp of culture and consumers – with the demands of digital transformation for some of India’s most respected and fastest-growing growing firms.

On her appointment, Murty said, that it is an absolute privilege to lead the strategy team at DDB Mudra and build the network’s strategic product with a partner like Mehak. 

“The agenda is to continue to build a team that helps drive growth for our clients and partners with creative to deliver on Unexpected Works – on repeat. I look forward to continuing the momentum on DDB’s effectiveness charter and the deep work on insights and culture that has enabled us to build some solid work across our vast and diverse client portfolio,” Murty adds.

Jaini shared that she is looking forward to redefining what strategy she can do for creative agencies.

Jaini emphasised, “The timing couldn’t be better. With traditional business experimenting with their digital presence, and digitally native brands challenging what qualifies as marketing – be it exclusive experiences, metaverse extensions, or NFTs; an integrated strategy agenda like ours ensures no client is left behind.”

“And with Anand’s team of brand & communication strategists, and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO & listening experts, data nerds and media mavericks, the full funnel wins are ripe for reaping,” She added.

Meanwhile, Aditya Kanthy, CEO & MD, DDB Mudra Group, commented, “We’re so excited about Anand and Mehak taking charge of the strategy department at the Group. They are the key to the kind of success we want to create for our people and clients.”

“From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies,” Kanthy underscored. 

Murty and Jaini are also part of DDB Worldwide’s Global Strategic Council that brings together the best and brightest of the network’s strategy leaders. 

Marketing Featured South Asia

DDB Mudra Group announces Anand Murty as new head of strategy

Mumbai, India – Advertising agency DDB Mudra Group has appointed the former executive vice president and head of strategy at creative firm Taproot Dentsu, Anand Murty, to be its new head of strategy.

Murty’s career spans over 18 years. Prior to joining Taproot Dentsu, he also worked as the former senior planning director at creative agency Ogilvy and the former brand manager at consumer goods giant Reckitt Benckiser. In addition, Murty has led brands such as Sprite, Smartwater, Voltas, and Honda, as well as Pernod Ricard, and GSK, among others.

As part of his new role, Murty will now be leading the strategy function for DDB Mudra’s offices, including Mumbai, Bengaluru, and Gurugram. He will be reporting directly to Amit Kekre, DDB Mudra Group’s national strategy head.

Commenting on his appointment, Murty said he is stoked to be a part of the team and it is an absolute privilege for him to work with the incredible set of planners that DDB Mudra has nurtured over the years. 

“I look forward to building and keeping up the momentum – and loving every moment of it,” added Murty.

Meanwhile, Kekre said, “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”