Mumbai, India – Madison Media Ultra, a digital unit of Madison World, has been appointed as the media agency of record (AOR) for India’s household brand Jyothy Labs. This mandate will see Madison Media Ultra responsible for the brand’s traditional media and digital media mandate, including TV, print, and digital.
Jyothy Labs is a well-established name in the FMCG category. It offers affordable household products, national accessibility, and exceptional packaging. Jyothy Labs operates several brands including Ujala, Pril, Maxo, and Margo, as well as EXO, and Henko, amongst others.
Jyothy MR, Jyothy Labs’ managing director, commented, “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Meanwhile, Jolene Fernandes Solanki, COO of Madison Media Ultra, shared that they are delighted to partner with one of the pioneering brands in the country, and they are pleased to have Jyothy Labs on board to partner with them in their growth journey.
“We believe that our framework at Madison – ‘keeping consumers and technology at the centre’ – will complement Jyothy Labs’ growth journey,” said Solanki.
Just recently, Madison Media Omega, another unit of Madison World, has also been appointed as the media AOR for Ki Mobility, where it will be handling the traditional media and digital media mandate for the client including TV, print and online video media buying and planning.