Tag: South Asia
Maldives — Soneva has unveiled ‘Bare Luxury,’ a new brand philosophy that reflects the resort group’s next chapter in luxury hospitality, as travellers increasingly seek purposeful, immersive, and wellbeing-focused experiences. Beyond repositioning the brand, Bare Luxury builds on Soneva’s foundational...
Mumbai, India — Omnicom Media India has partnered with JioStar and Whisper World to launch a unified In Content Ads (ICA) programme, enabling brands to deliver scene-matched advertising across linear television, OTT, and connected TV (CTV) through a single planning and execution framework. The partnership...
India — Leeford’s skincare brand Alite has launched a new campaign that takes aim at the growing culture of unverified skincare advice online, using humour to spotlight how quickly acne myths and questionable remedies spread across social media and everyday conversations. Created in partnership with...
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
Creative agency TBWA\Sri Lanka and biscuit manufacturer Maliban have launched a new public engagement initiative for people with disabilities.
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
India – Dentsu South Asia has strengthened its leadership team as part of its integrated growth strategy, appointing Amit Wadhwa as CEO of Dentsu Creative & Media Brands for South Asia and Anita Kotwani as chief client officer for South Asia. In his expanded remit, Wadhwa will oversee Dentsu’s creative...
The campaign film expresses the message “Har Diwali Vishwas Ka Deep Jalati Hai,” which focuses on the hope that connects people across various communities during the festive season.
In partnership with FCB India, Vivo’s campaign highlights the brand’s commitment to building meaningful connections.
In his new role, Datta focuses on driving sales at the performance marketing and digital media agency Sokrati.
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