Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines.
The win marks the first time H&M has centralised its media business under one agency across the region, adding to its existing partnerships with IPG in Latin America and Eastern Europe.
“We are absolutely thrilled that the iconic fashion brand H&M has selected IPG Mediabrands Team Mavericks as their trusted media agency partner across our region,” said Leigh Terry, CEO of IPG Mediabrands APAC.
“We thoroughly enjoyed every touchpoint with the H&M team throughout their selection process and felt in lockstep with their open and collaborative spirit, and their mission to inspire and engage consumers across the region with a fresh and innovative approach to fashion,” Terry added.
H&M’s decision was driven by Team Mavericks’ strategic insight, creativity and bespoke approach to connecting with consumers across diverse markets.
“As H&M continues to evolve as a global fashion brand with strong local relevance, it’s crucial we have a media partner who shares our values of creativity, innovation, and collaboration,” said Elin Sandberg, head of marketing, H&M Region East Asia.
“Team Mavericks demonstrated an inspiring understanding of our brand and ambition across diverse markets, and we’re excited to partner with them to connect even more meaningfully with our customers across Region East Asia,” Sandberg emphasised.
The partnership takes effect on December 1, 2025.
With this move, H&M looks set to stitch together its regional marketing strategy with a unified and fashion-forward media framework—a bold fit for its next chapter in East Asia.
