Tag: Media Mandate
JOLT has served as agency of record for Kaspersky’s media planning and buying since 2022, supporting the company’s marketing activities across multiple markets in the region.
The new mandate will see PHD managing media planning and buying across the expanded markets. Regional coordination will be led from PHD’s Singapore hub, located in Singapore, under business director Rahul Mehndiratta.
Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care. Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital...
India — The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to handle the opening and closing ceremonies, mid-innings match entertainment, and fan engagement for the Tata Women’s Premier League (WPL) 2026. Under the agreement, Laqshya Media Group will oversee...
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
USA – Mastercard has appointed WPP Media as its new global media agency, taking over strategy, planning, and buying responsibilities in a move valued at US$180 million. The win sees Mastercard end its decade-long relationship with Carat under dentsu, marking a significant shift in the brand’s media approach....
India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties, encompassing television and print. As part of the mandate, Madison Media Sigma will oversee brand visibility and engagement across key platforms, supporting The...
India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch. The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities...
India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office. Under the scope of the mandate, dentsu...
Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt. Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels....
