Singapore — GrowthOps Asia has secured six new client appointments in Singapore, strengthening its position in the market as brands increasingly seek agency partners that can deliver both local expertise and regional scale.
Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell Singapore, a leading insurance provider, and a leading banking institution, with appointments spanning creative, performance media, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), social media, and digital transformation services across multiple industries.
The latest appointments reflect a broader shift in how organisations are purchasing marketing services, with many regional and multinational brands increasingly favouring agencies that can combine strategic leadership with scalable delivery across multiple markets.
GrowthOps said the trend is being driven by marketing procurement teams that are placing greater emphasis on regional efficiency, integrated capabilities and the ability to deliver consistent execution across different countries.
Alongside the new client wins, GrowthOps recently launched two digital platforms for semiconductor and electronics manufacturer Kulicke & Soffa, which included a multilingual corporate website and a customer software portal covering UI and UX design, Sitecore development, analytics and SEO.
“Singapore remains the strategic centre of gravity for regional marketing decisions. But the era of funding a brief entirely out of a Singapore cost base is ending,” said Shaad Hamid, General Manager and Regional Head of Performance Marketing at GrowthOps Singapore.
“Clients are far more sophisticated about where strategic thinking needs to happen versus where execution can be delivered, and they’re choosing partners whose model reflects that reality.”
GrowthOps currently operates across Singapore, Kuala Lumpur, Manila and Hong Kong, allowing the agency to combine local market knowledge with broader regional execution capabilities.
“The model positions the agency directly against a growing procurement preference for regional capability without single-market overhead,” added Hamid.
The agency also noted growing demand for AI-driven search and discoverability services, including GEO, as brands prepare for a search landscape increasingly influenced by generative AI platforms and tools.
Chris Greenough, General Manager and Regional Head of Creative Services at GrowthOps Malaysia, shared, “They want integrated partners who can connect the full customer journey and they want that integration delivered at a price point that makes commercial sense across a region, not just in one market.”
The latest appointments mark another step in GrowthOps’ regional expansion strategy as brands continue to prioritise integrated, scalable marketing solutions across Asia-Pacific.
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