Manila, Philippines – Atome Philippines has partnered with Dunkin’ Philippines to launch “Bite into the Week,” a rewards campaign aimed at making everyday purchases more rewarding for Atome Cardholders across Metro Manila.
The partnership, unveiled during a signing ceremony at the Dunkin’ Sheridan Branch in Mandaluyong City, allows Atome Cardholders to redeem a free classic donut at 139 participating Dunkin’ stores in Metro Manila from Monday to Wednesday by spending at least ₱300.
The initiative underscores Atome’s growing role in daily payments in the Philippines.
The company said it has issued more than 2.5 million Atome Cards nationwide, with around 80% belonging to first-time cardholders who use the cards for essential purchases including groceries, transport, fuel, utility bills, and food and beverage transactions.
In a statement, Dunkin’ Philippines said the partnership aims to bring added value to the everyday moments customers already enjoy, noting the brand’s role as a familiar stop for morning routines, work breaks, and casual catch-ups.
Meanwhile, Christian Quiros, President and Country General Manager of Atome Philippines, said the campaign reflects Atome’s broader mission of making financial access fit naturally into Filipinos’ daily lives.
He added that partnering with a brand many Filipinos visit regularly provides an opportunity to thank cardholders by making weekday spending a little more rewarding.
The campaign follows Atome’s recent collaboration with Jollibee Foods Corporation, as the fintech company continues expanding payment experiences and rewards tied to everyday consumer habits.
